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Rochelle L
04/04/2018

Landing Pages To Engage Customer Attention

With the over-saturation present in the digital landscape, companies of all sizes are investing heavily in search engine optimisation, social media marketing, pay per click management and more. However, all of that can be wasted if you don’t direct your traffic to the most relevant and valuable landing page.

Designed specifically for lead generation, landing pages can help establish your reputation as a relevant and successful brand. Directing your traffic to a specific landing page can also work to reduce your bounce rate, increase conversions and boost your search engine rankings. But what kind of landing pages should your business be looking to create? We’ve got some ideas.

Products/Services

As possibly the most obvious choice, landing pages can be great for simply directing traffic toward a page specified to list your products or services. Not always used to go in-depth, product or service landing pages are great for generating enquiries and engaging your customer to interact with you.

landing page

Seasonal Pages

Promote your specialised holiday products without all the extra clutter when you create a dedicated seasonal landing page. You can buy and create a new domain and get it ranking. Better yet, once the specials are over, keep it! Just because the event is over, it doesn’t mean you have to remove your page, especially if it’s ranking!

landing page

Offer Ended

Continuing on from the previous point, offer ended landing pages can be useful in a myriad of situations. Mostly seen for events rather than holidays, landing pages are popular amongst venues or businesses that host conferences and meetings. All you have to do is let your customer know they’ve missed out on the deal and direct them to something else you think they might like or even back to your main website’s homepage where they can explore your offers further.

landing page

Introduction

Want to introduce people to you or your brand? An introduction landing page is a great way to control your story and provide the most valuable information about your business straight off the bat. These pages can also act as an ‘About Us’ — one that’s not too long but gives you the opportunity to set the tone and promote anything of significance. They’re great for adding in your unique selling points to capture your audience’s attention and ensure them you’re reputable, unique and worth their time or money.

landing page

There are so many options when creating the perfect landing page for your business, it all depends on your industry. At Get More Traffic, we offer a free landing page to each client who signs up for our Google AdWords PPC Management service. As digital marketing specialists, we have the expertise to tailor these pages to suit your target audience and generate more leads for your business.

Interested in working with us to create the ultimate marketing campaign with a unique landing page? Contact Get More Traffic today on 1300 332 256!

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07/08/2019

Google Swaps Voice Search On Android

What if you could have your own talking AI without needing to be a billionaire? How much easier would life be for us? And, how much harder would it be for marketers to reach you beyond your AI assistant?

These days, it looks as if AI technology is developing at a rapid pace. What’s more, it also seems that that development is getting an even stronger focus, particularly at Google.

What’s happening at Google?

Changes are happening to voice search on your Android mobile devices. What was once merely a voice-activated search engine is now evolving into AI as Google swaps out its old voice search on Android devices for Google Assistant.

This change hasn’t been rolled out on all devices yet. However, Google did announce a while back that Assistant now resides in at least one billion devices.

For those who’ve noticed the change in the home page of their android phones, the conventional blue and red mic has been swapped out. However, on Chrome for Android, the Google app, and on the Chrome browser for iOS, the mic still seems to be the predominant search tool.

How does this affect SEO and SEM?

One of the main differences between the old voice search and Google Assistant is the type of information provided. Unlike voice search, which usually only provides a list of links and search results, Google Assistant “answers” your queries directly, without needing to provide you with a list of links.

What this means is that it’s a possibility that less traffic will be coming in through mobile searches. Earlier this year, Google also began testing placing ads within the Google Assistant platform, which could mean another channel through which marketers can now source their ads. (as well as yet another revenue channel for Google).

Does this mean that even organic search is going the way of paid advertising? It’s a possibility for mobile devices, as voice assistants like Amazon’s Alexa and Google Assistant continue to grow more advanced each day.

Adobe recently conducted a survey that concluded that 48% of consumers are currently using voice for “general web searches”. These, of course, don’t cover more in-depth content and research related to searches. But if AI is going to be on the forefront of development, then we can expect the number of voice searches to rise in due time, especially as Google Assistant’s set of skills are improving to the point that you can now book a ride and buy movie tickets through Assistant.

So what do we do now?

Should you start thinking about how to optimise your content for voice search? Should you start putting out audio content that users can easily consume and digest? Well, that’s one possible response for this change in organic and paid search.

Author, speaker, and known marketing expert, Seth Godin, once commented that podcasting is the new blogging. In fact, according to some of the statistics collated by podcastinsights.com, “51% (144 million) of the US population has listened to a podcast – up from 44% in 2018 (Infinite Dial 19)”. In other words, audio content is gaining ground in informational content.

Google’s John Mueller gave some tips on how to optimise for voice search, detailing what kinds of content fit and didn’t fit voice search optimisation.

One thing he recommended was to start thinking in terms of audio and voice search itself. What does your content sound like when it’s read aloud? How is your content structured and organised? How are the words on the page structured?

In other words, try to start thinking in terms of voice snippets. Think in terms of Q&A’s, and give a direct answer to any questions that potential readers may ask, and make those Q&A snippets obvious in the way your content is structured.

Remember these two things:

1. Structure your content so that it’s easy for voice search to answer queries using the information that you’ve given. Turn your titles or headers into frequently asked questions, and provide the answer in the first paragraph. 

2. Make sure that your content sounds good and cohesive when reading aloud. Try to keep things sounding conversational as much as possible. 

AI Assistants are on the rise, and it might be a good idea to start optimising your content for their eventual takeover.

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28/06/2018

Content Curation Tools For Every Skill Level

As with every piece of content that you write, the content you curate must have value. I’m sure we’ve all, at one stage, thought that there has to be an easier way to collecting links and images that may, someday, prove valuable to us. Well there is, and for each skill level, so every marketer should make use of these content curation tools because they will make your brand/business/company more trusted and reputable.

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