As an important marketing tool, SMEs across Australia are implementing the use of landing pages into their marketing strategies to bring awareness to their brand and increase conversions. At Get More Traffic, our mission is to help drive success for SMEs across Australia through transparent and results-based services. Our Go! Page services provide small businesses with an outlet to promote their services and prompt visitors to interact with their brand. Here are three quick reasons why your small business needs a landing page.
Landing pages are designed to set up a clear action for potential consumers to take in order to interact with your business. Known as a ‘Call To Action’ or a ‘CTA’, the upfront option creates a simple and easy to understand pathway for your audience to take. These are often located at both the top and bottom of the page and either lead to a form for the customer to fill out or straight to a phone call with the business. Whether it be ‘Get a free quote now’ or ‘Book an appointment today’, the call to action should clearly state which action you wish your consumer to pursue in order to increase your chance of a conversion.
One of the main aspects that contribute to an effective paid search campaign depends on click-through rates and these are influenced by landing pages. Landing pages that are specifically created for these campaigns will bring potential consumers onto one singular webpage. As these pages contain only the information that the customer is interested in, it is more likely that they will click through and interact with your brand. Landing pages are beneficial as they further facilitate the ultimate goal of the user, providing them with the information they are searching for and a simple pathway leading them to the end result.
Commonly used for lead generation purposes, landing pages provide businesses with the opportunity to turn interested audiences into potential leads. Through the use of contact forms, businesses are able to retrieve information such as a name, email, address and/or phone number which allows them to expand their contact database. After placing a contact form on your page that asks for an email address, you can then add an ‘opt-in’ button which requests email updates and offers from your business. By adding these users to your email list, you can send out newsletters, announcements, special offers and promotions that ensures that you stay informative and relevant.
Landing pages are a relevant and essential tool for your business. As a simple and easy to use concept, they are an affordable way to generate beneficial leads for your brand and now is the time to get started!
At Get More Traffic, our Go! Pages provide you with the exact features that are necessary to achieve successful results. For more information, contact one of our digital marketing experts today on 1300 332 256.