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Rebecca Patrick
05/02/2018

Landing Pages For Small Businesses: Get The Online Advantage

As an important marketing tool, SMEs across Australia are implementing the use of landing pages into their marketing strategies to bring awareness to their brand and increase conversions.  At Get More Traffic, our mission is to help drive success for SMEs across Australia through transparent and results-based services. Our Go! Page services provide small businesses with an outlet to promote their services and prompt visitors to interact with their brand. Here are three quick reasons why your small business needs a landing page.

Increase Conversions

Landing pages are designed to set up a clear action for potential consumers to take in order to interact with your business. Known as a ‘Call To Action’ or a ‘CTA’, the upfront option creates a simple and easy to understand pathway for your audience to take. These are often located at both the top and bottom of the page and either lead to a form for the customer to fill out or straight to a phone call with the business. Whether it be ‘Get a free quote now’ or ‘Book an appointment today’, the call to action should clearly state which action you wish your consumer to pursue in order to increase your chance of a conversion.

Landing Pages

Improve PPC Campaigns

One of the main aspects that contribute to an effective paid search campaign depends on click-through rates and these are influenced by landing pages. Landing pages that are specifically created for these campaigns will bring potential consumers onto one singular webpage. As these pages contain only the information that the customer is interested in, it is more likely that they will click through and interact with your brand. Landing pages are beneficial as they further facilitate the ultimate goal of the user, providing them with the information they are searching for and a simple pathway leading them to the end result.

Landing Pages

Grow Your Email List

Commonly used for lead generation purposes, landing pages provide businesses with the opportunity to turn interested audiences into potential leads. Through the use of contact forms, businesses are able to retrieve information such as a name, email, address and/or phone number which allows them to expand their contact database. After placing a contact form on your page that asks for an email address, you can then add an ‘opt-in’ button which requests email updates and offers from your business. By adding these users to your email list, you can send out newsletters, announcements, special offers and promotions that ensures that you stay informative and relevant.

Landing Pages

Landing pages are a relevant and essential tool for your business. As a simple and easy to use concept, they are an affordable way to generate beneficial leads for your brand and now is the time to get started!

At Get More Traffic, our Go! Pages provide you with the exact features that are necessary to achieve successful results. For more information, contact one of our digital marketing experts today on 1300 332 256.

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07/08/2019

Google Swaps Voice Search On Android

What if you could have your own talking AI without needing to be a billionaire? How much easier would life be for us? And, how much harder would it be for marketers to reach you beyond your AI assistant?

These days, it looks as if AI technology is developing at a rapid pace. What’s more, it also seems that that development is getting an even stronger focus, particularly at Google.

What’s happening at Google?

Changes are happening to voice search on your Android mobile devices. What was once merely a voice-activated search engine is now evolving into AI as Google swaps out its old voice search on Android devices for Google Assistant.

This change hasn’t been rolled out on all devices yet. However, Google did announce a while back that Assistant now resides in at least one billion devices.

For those who’ve noticed the change in the home page of their android phones, the conventional blue and red mic has been swapped out. However, on Chrome for Android, the Google app, and on the Chrome browser for iOS, the mic still seems to be the predominant search tool.

How does this affect SEO and SEM?

One of the main differences between the old voice search and Google Assistant is the type of information provided. Unlike voice search, which usually only provides a list of links and search results, Google Assistant “answers” your queries directly, without needing to provide you with a list of links.

What this means is that it’s a possibility that less traffic will be coming in through mobile searches. Earlier this year, Google also began testing placing ads within the Google Assistant platform, which could mean another channel through which marketers can now source their ads. (as well as yet another revenue channel for Google).

Does this mean that even organic search is going the way of paid advertising? It’s a possibility for mobile devices, as voice assistants like Amazon’s Alexa and Google Assistant continue to grow more advanced each day.

Adobe recently conducted a survey that concluded that 48% of consumers are currently using voice for “general web searches”. These, of course, don’t cover more in-depth content and research related to searches. But if AI is going to be on the forefront of development, then we can expect the number of voice searches to rise in due time, especially as Google Assistant’s set of skills are improving to the point that you can now book a ride and buy movie tickets through Assistant.

So what do we do now?

Should you start thinking about how to optimise your content for voice search? Should you start putting out audio content that users can easily consume and digest? Well, that’s one possible response for this change in organic and paid search.

Author, speaker, and known marketing expert, Seth Godin, once commented that podcasting is the new blogging. In fact, according to some of the statistics collated by podcastinsights.com, “51% (144 million) of the US population has listened to a podcast – up from 44% in 2018 (Infinite Dial 19)”. In other words, audio content is gaining ground in informational content.

Google’s John Mueller gave some tips on how to optimise for voice search, detailing what kinds of content fit and didn’t fit voice search optimisation.

One thing he recommended was to start thinking in terms of audio and voice search itself. What does your content sound like when it’s read aloud? How is your content structured and organised? How are the words on the page structured?

In other words, try to start thinking in terms of voice snippets. Think in terms of Q&A’s, and give a direct answer to any questions that potential readers may ask, and make those Q&A snippets obvious in the way your content is structured.

Remember these two things:

1. Structure your content so that it’s easy for voice search to answer queries using the information that you’ve given. Turn your titles or headers into frequently asked questions, and provide the answer in the first paragraph. 

2. Make sure that your content sounds good and cohesive when reading aloud. Try to keep things sounding conversational as much as possible. 

AI Assistants are on the rise, and it might be a good idea to start optimising your content for their eventual takeover.

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28/06/2018

Content Curation Tools For Every Skill Level

As with every piece of content that you write, the content you curate must have value. I’m sure we’ve all, at one stage, thought that there has to be an easier way to collecting links and images that may, someday, prove valuable to us. Well there is, and for each skill level, so every marketer should make use of these content curation tools because they will make your brand/business/company more trusted and reputable.

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