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Rebecca Patrick
04/13/2018

Low-Cost SEO Tips For Your Small Business

Running a small business is not always a walk in the park. You can be faced with limited time and a restricted budget for marketing and sales tactics. As a result, it’s easy to focus more on simply running your business while pushing any promotion tactics to the background. One of the best things about creating a website for your business is that it’s low-cost, easy to maintain and implement online marketing and SEO strategies. Regardless of the size of your business, it’s still possible for you to obtain an effective online presence. We’ve got some simple and low-cost SEO tips for your small business to help get you started!

1. Have Your Contact Details On Every Page

It’s important when creating your website that you make it easy for people to get in contact with you. Having your business phone number and email address visible on every page makes it more accessible to potential consumers and therefore more likely for you to make a sale. No matter what page they land on they will be able to contact you without having to search your website for the correct phone number or email address. By doing this, you are opening your business up to further communication and potential.

Low-Cost SEO Tips

2. Install Website Statistics And Understand What They Mean

Very often, businesses receive weekly statistic reports and don’t fully understand what all of the information means. Website statistics are important as they reflect on how you are performing and provide you with feedback on the areas that need improvement. These statistics are a roadmap for your website and they provide you with insights on user behaviour and the path they take throughout your website. Understanding what these statistics mean is also vital to continuing your website’s success.

Low-Cost SEO Tips

3. Avoid Using Generic Web Page Titles

When setting up a website as a small business, it is likely that you have minimal knowledge of SEO and online marketing practices. We recommend that you avoid calling each page the same name, for example, ‘ABC Plumbing’ as this will make it harder for Google to find your website unique and informative. Additionally, do not create a page using the company name followed by a non-descriptive title such as ‘ABC Plumbing – Services.’ These practices can hinder your SEO strategy and will further affect the success of your business.

Lost-Cost SEO Tips

4. Have More Than 300-400 Words On Every Page

As a general rule of thumb, it is recommended that you include 200-400 words on every webpage to ensure that Google receives enough information for it to rank. When there’s less content on your page, it’s harder to rank highly on search engines as there isn’t a sufficient amount of information to refer to. If you have a competitor in your industry that has more content on every webpage that is useful and relevant to users, they will automatically be ranked over you. The aim is to provide enough information that will help your potential consumers and educate search engines on what your page is about.

Low-Cost SEO Tips

Owning a small business can sometimes be difficult. With all the factors surrounding the running of your business, there often isn’t enough time to focus on anything else. Luckily, these quick SEO tips are simple and easy to integrate into your marketing strategy and enhance your chances of success.

If you’re looking for more tips and tricks to help solve the SEO issues you are facing with your small business, contact one of our search engine specialists at Get More Traffic today on 1300 332 256.

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07/08/2019

Google Swaps Voice Search On Android

What if you could have your own talking AI without needing to be a billionaire? How much easier would life be for us? And, how much harder would it be for marketers to reach you beyond your AI assistant?

These days, it looks as if AI technology is developing at a rapid pace. What’s more, it also seems that that development is getting an even stronger focus, particularly at Google.

What’s happening at Google?

Changes are happening to voice search on your Android mobile devices. What was once merely a voice-activated search engine is now evolving into AI as Google swaps out its old voice search on Android devices for Google Assistant.

This change hasn’t been rolled out on all devices yet. However, Google did announce a while back that Assistant now resides in at least one billion devices.

For those who’ve noticed the change in the home page of their android phones, the conventional blue and red mic has been swapped out. However, on Chrome for Android, the Google app, and on the Chrome browser for iOS, the mic still seems to be the predominant search tool.

How does this affect SEO and SEM?

One of the main differences between the old voice search and Google Assistant is the type of information provided. Unlike voice search, which usually only provides a list of links and search results, Google Assistant “answers” your queries directly, without needing to provide you with a list of links.

What this means is that it’s a possibility that less traffic will be coming in through mobile searches. Earlier this year, Google also began testing placing ads within the Google Assistant platform, which could mean another channel through which marketers can now source their ads. (as well as yet another revenue channel for Google).

Does this mean that even organic search is going the way of paid advertising? It’s a possibility for mobile devices, as voice assistants like Amazon’s Alexa and Google Assistant continue to grow more advanced each day.

Adobe recently conducted a survey that concluded that 48% of consumers are currently using voice for “general web searches”. These, of course, don’t cover more in-depth content and research related to searches. But if AI is going to be on the forefront of development, then we can expect the number of voice searches to rise in due time, especially as Google Assistant’s set of skills are improving to the point that you can now book a ride and buy movie tickets through Assistant.

So what do we do now?

Should you start thinking about how to optimise your content for voice search? Should you start putting out audio content that users can easily consume and digest? Well, that’s one possible response for this change in organic and paid search.

Author, speaker, and known marketing expert, Seth Godin, once commented that podcasting is the new blogging. In fact, according to some of the statistics collated by podcastinsights.com, “51% (144 million) of the US population has listened to a podcast – up from 44% in 2018 (Infinite Dial 19)”. In other words, audio content is gaining ground in informational content.

Google’s John Mueller gave some tips on how to optimise for voice search, detailing what kinds of content fit and didn’t fit voice search optimisation.

One thing he recommended was to start thinking in terms of audio and voice search itself. What does your content sound like when it’s read aloud? How is your content structured and organised? How are the words on the page structured?

In other words, try to start thinking in terms of voice snippets. Think in terms of Q&A’s, and give a direct answer to any questions that potential readers may ask, and make those Q&A snippets obvious in the way your content is structured.

Remember these two things:

1. Structure your content so that it’s easy for voice search to answer queries using the information that you’ve given. Turn your titles or headers into frequently asked questions, and provide the answer in the first paragraph. 

2. Make sure that your content sounds good and cohesive when reading aloud. Try to keep things sounding conversational as much as possible. 

AI Assistants are on the rise, and it might be a good idea to start optimising your content for their eventual takeover.

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28/06/2018

Content Curation Tools For Every Skill Level

As with every piece of content that you write, the content you curate must have value. I’m sure we’ve all, at one stage, thought that there has to be an easier way to collecting links and images that may, someday, prove valuable to us. Well there is, and for each skill level, so every marketer should make use of these content curation tools because they will make your brand/business/company more trusted and reputable.

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