Google AdSense is bringing in a new tool to help digital publishers improve site engagement and increase traffic, page views, and impressions. The new feature is called “Related search for content” which works similarly to “suggested content” that users are more familiar with. The way it works is that users are served “Related Searches” that will lead them to other pieces of content on the same or similar topics on the publisher’s website.
Facebook Group Admins are getting some new tools to help them manage and grow their Facebook communities. With the rise of misinformation on the web these days, Facebook has taken some steps to help Group admins manage fake news and posts that come into their communities. For starters, Facebook has installed the ability to automatically decline any incoming posts that have already been identified by third-party fact-checks as false information.
Additionally, the “mute” functionality on Facebook groups has also expanded into “suspend”. A suspended user will be unable to post, comment, react, and participate in any group chats or Rooms in the group. These features can be found through “Admin Assist”.
When it comes to growing your Facebook groups, on the other hand, new QR codes have been added that admins can download and share or copy and paste as they like. When a user scans a QR code, they are then directed to the Facebook Group’s About page where they can put in a request to join.
According to Google, 95% of vehicle buyers use online sources to do research and find out more information. As a way to help auto sellers gain more exposure and responses, they’ve recently introduced a Vehicle Ads search placement which displays nearby cars for sale.
Sellers that want to take advantage of the opportunity need to create a vehicle inventory data feed and connect it to Google’s Merchant Centre. Search campaigns with the new vehicle ads reported an average increase of 25% in conversions during their testing phases.
Vehicle ad placements are only currently available in the U.S., but Google says that they will be coming out in more countries soon.
Twitter is currently experimenting with a new eCommerce feature called Twitter Shops. The feature is said to allow brands and businesses to showcase up to 50 items in a shop on the platform. Twitter Shops can be accessed on a brand’s profile page and will direct users to an in-app browser from the merchant’s website.
While still in the testing phase, the inclusion of a shop on Twitter should help businesses maximise their online earning potential on the platform as well as gain more exposure and engagement. Currently, only iPhone users in the U.S. can view and interact with the shops that are included in the testing phase. Once it rolls out worldwide, however, it would be a good opportunity to reach out to Twitter users.