Are you creating a lot of content in the hopes of generating more leads and traffic but struggling to get the content to actually do those things?
Content enhancement is a method that relies heavily on presenting your content in an easy-to-learn and understandable context to ensure optimal results. Content promotion is where most companies fail to hit the mark, and yet, is a vital step in content marketing. So here’s a list of marketing promotional tools to enhance your online presence and grow your brand.
Primary known as a content discovery and analysing tool, BuzzSumo is also a great tool for identifying influencers who could be useful to your business. By clicking on the ‘influencers’ tab at the top of the page, you can search for your topic and then filter the results according to the type of influencers you want to connect with. From there, you can contact and find an influencer who is willing to view and share your content.
Zurb has been around since the late 90’s helping businesses with their production design tools and training. But they’re more than just that. Zurb allows you to copy and paste your text for instant previews of how your email will display on mobile devices before sending. Simple, sophisticated and a must-have for any business sending multiple emails out!
For every link you share, yours or not, Sniply allows you to incorporate a call to action. If your CTA is compelling enough, viewers should be encouraged to visit your website and read, and possibly even share, your content.
So now you know how to enhance your content, but what about promoting it?
Triberr is a great platform for connecting groups, referred to as tribes, who are interested in the same topics. Together, they share, support and promote each other’s content. This platform is a great way to create contacts in your industry and improve your content by having one of your ‘tribe’ members as a guest blogger or even interviewee. Better yet, this service is free.
With the slogan ‘Build Relationships. Build Buzz’ it’s not hard to figure out what BuzzStream is useful for. Essentially, it is a content marketer helping to organise your content promotion and build a contact list. From within the tool, you can send emails and track whether they’re being opened and which links are being clicked. However, BuzzStream is not a free service and costs $24 a month for up to 100 contacts; $229 a month for up to 100,000 contacts; $999+ for custom packages.
Edgar is a social media scheduling tool that essentially manages itself for you. Unlike other scheduling tools, Edgar’s automated queue never runs out of content as it reshares older updates once it runs out of fresh ones. This is great for bringing back old posts your followers might have missed and an even better way for you to create an everlasting online presence. A little on the hefty side, Edgar costs $79 a month or $588 a year. Nonetheless, the benefits justify the price.
It’s pertinent to find the right fit for your content as the perfect match can help you raise awareness of your business and consequently drive more traffic to your site. To boost the odds of that happening, take some time to learn the specifics of these marketing promotional tools and decide if they can get your content in front of your ideal customers.
If you’d like to learn more about marketing promotional tools that can help your business strive online, contact one our specialists at Get More Traffic today on 1300 332 256!