Google’s search results pages for mobile are undergoing a massive shift. Google recently announced that they are introducing continuous scrolling for mobile search, so that instead of clicking through to the next page, or “See more results”, the behaviour is more likely to mimic how users experience scrolling through social media feeds. The news has gotten mixed reactions across the industry. However, the continuous scroll might prove beneficial for businesses. For one, it should allow users to continue to scroll through and find relevant content that may not immediately be among the results displayed at the top. Expect this change to continue to be rolled out in the coming weeks.
Facebook is making some changes to the current ad objectives present in Ads Manager. All ad objectives are now being grouped into six new objectives as a way to better communicate and collate similar ad objectives. The six new objectives include awareness, traffic, engagement, leads, sales, and app promotion. Facebook has mentioned that there will not be any changes made in terms of reporting of results, and any campaigns that are still currently running will remain active and won’t require any changes. It would be keen, however, for advertisers to familiarise themselves with the new schematics of Facebook’s ad objectives.
They might have been a long time coming, however Professional Profiles are finally coming to Twitter. Beta testing started back in April, wherein Twitter invited a handful of businesses and creators to participate. Recently, they’ve opened up the Personal Profiles to more businesses. To apply for a Professional Profile, simply click through this link. The Professional Profile will display three modules: The About Module, which has your business and contact information, as well as hours of operation; the Shop Module, which will allow Twitter users to purchase on the platform; and the Newsletter Module, which can serve as a distribution channel for businesses on latest news and updates. Take note, though, that once accepted manually editing your profile is not readily available. Should you wish to make any changes, you will have to resubmit the application.
To further improve the quality of advertising on its network, Google is updating their Advertiser Identity Verification Policy. The new policy won’t have a massive effect on advertisers except that they should expect to receive an email in the coming days regarding this. The verification process should be accomplished within 30 days, after which Google will pause all running campaigns until after completion. This change will allow Google to publicly disclose business information such as advertiser name change history, contact information, ad creatives, ads removed, accounts suspended, and the dates and locations that ads are being served.