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Kyle C
01/24/2018

Quick Conversion Rate Improvement Tips

Conversion rate optimisation (or CRO) is dependent on bettering your user experience (or UX) and getting rid of any unneeded steps that inhibit clients from taking the action you want them to take.

Whether that’s filling in a contact form or indeed making a purchase. Converting traffic to sales is the main priority for any website. Removing obstacles and making things easier is how to do it. And in that spirit, here are six quick conversion rate improvement steps you can action today!

Focus On Your Best

If you’re an eCommerce business, buying online is your top prerogative. However, for other businesses, the best POA is getting your customer physically in front of your product. A good example is buying furniture, which can be done easily online but most prefer to test it out in the flesh.

Therefore, if your products are mostly in-house, your website’s conversion strategy should focus more on encouraging potential customers making a showroom appointment, and use contact forms as a secondary method.

Each business is different of course and there’s no one size fits all solution. So, ensure you know where most of your conversions come from and focus on strengthening that rather than diversifying.

Use Active CTAs

Call to action buttons will always be the biggest part of the purchase journey. You should be looking at maximising the clicks on your main CTAs. Getting that right is the most basic and important way of increasing your site’s conversion rate.

Be active and not passive with the language you use. For example:

  • Use ‘discover more products’ over ‘product categories’
  • Change ‘store finder’ to ‘where to buy’
  • Swap “read more” to ‘view product details’
  • Avoid words like ‘submit’, try ‘send my message’

By giving the user a snippet of what to expect by clicking, they’re more likely to interact with that button.

Conversion Rate Improvement

Label Your Main Navigation

It’s vital you provide clickable options that are easy to understand. There should be no guesswork involved, it needs to be as easy as 1-2-3.

If you sell products online, your site should display as many product categories directly in the site’s main navigation instead of a separate drop-down menu. If you have key services, promote them to the main navigation and expose them as much as possible, as they’re likely to be recognised off the bat by your target market. There’s no need to play hide and seek if it takes more clicks than it needs to you will lose customers.

This too applies to mobile, where space and location are even more vital. Although you can’t have all your navigation immediately, it’s important your primary actions are constantly exposed.

Don’t Ask For Full Commitment

Despite being interested in what you’re selling, a customer may not be purchase ready. Asking for a smaller commitment from them can prove fruitful, especially in consultative situations, where more information is needed. Larger or more expensive items will, of course, need more weighted consideration from customers.

With this in mind, you should endure to create a less intimidating commitment from visitors, by setting softer purchase alternatives or simply asking for less. For example, you could change the language from ‘buy now’ to ‘speak to a consultant’, which reassures your visitor that the next step they take will be a conversation, not a purchase.

Conversion Rate Improvement

Set Expectations With Contact Forms

For most service offering businesses, a contact form is the primary lead generator. Filling out a contact form, however, can be seen as a chore. So it’s important you make this as easy as possible. Do this by adding assurances of what comes next.

For example, include a statement of what comes next when the form is submitted i.e ‘we’ll set up a call with one of our team members’. By setting out these expectations from the off, the customer is aware of what happens next, and you’ve removed the ‘what if’ side of things. This may lose some leads but will filter out the quality ones, as you gain clearly defined messages from the enquiry.

It’s A Conversation

Using a natural tone in your contact forms will help convert. This needs to fit in with your company values and tone of course. However, this type of approach feels friendlier and seem less intimidating despite asking for the same information.

This can remove some of the barriers we associate with contact forms. It also provides an alternative approach that can spark curiosity. Always a winner when it comes to leads.

Beware though, it doesn’t work for every business so ensure the tone is right for you.

Conversion Rate Improvement

And that’s it! If you’re still feeling there’s more you can be doing to increase conversion, then get in touch with GMT today on 1300 332 256 and we’ll look for a custom solution that works for your business!

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31/05/2022

The Ultimate EOFY Checklist For Your Small Business

Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!

Get More Traffic’s Top 10 EOFY Tips

At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler. 

Review And Coordinate Your Accounts

Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year. 

Keep Records And Back Up Your Data

You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive. 

Review Your Insurance

While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance. 

Conduct An Audit

Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand. 

Use Your Calendar

Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns. 

Lodge Your Taxes

In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.

Rectify Bookkeeping Errors

With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.

Implement And Update Management Software

Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run. 

Prepare Financial Reports

Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:

Balance sheet
Cash flow sheet 
Profit-and-Loss (P&L) statement

Prepare For The New Year

If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track. 

Make The Most Out Of Your Social Media Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!

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25/05/2022

How to Start Planning Your Best Financial Year Ever!

The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.

However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to ‌get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.

For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.

1. Review Your Existing Business and Marketing Plan

The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.

As you review your business plan, make sure that it includes the following:

  • Your mission and vision statements
  • What products, packages, and services you’re currently offering
  • Your company structure, including the key staff and leaders
  • An overview of how you plan to make sales
  • A map of your basic customer journey

This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves. 

This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.

 

2. Review the Past Year and Your Current Status

Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.

Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.

Take a day or two to meet with your staff and stakeholders to discuss the following points:

  • A SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Does your current organisational structure need to change to better suit the organisation’s needs?
  • Are you setting the right KPIs for your workforce?
  • How have sales performed in the past year? What milestones were achieved?
  • Competitor analysis–what areas are they succeeding in and how can you match their growth?
  • Are there any plans set in place for unforeseeable challenges?

It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you ‌move forward with setting the right goals for growth.

 

3. Decide on Your Future Goals and Targets

Now that you know where you’re coming from, it’s time to set your sights on the path ahead. 

Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?

Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.

 

4. Create a Plan to Bridge that Gap Between Your Current State and Your Future Goals

Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.

To achieve that, you need to do the following:

  • Breakdown each of your goals into several milestones.
  • Set deadlines for each milestone
  • Assign a leader or manager to oversee the accomplishment of each goal
  • Lay out the tasks that need to be accomplished in order for those goals to be achieved.
  • Set KPIs for each of the teams involved

When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.

In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.

Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.

We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!

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