If you’re a small business owner or marketer, you’ve probably got a goal to increase your online presence and rank higher on search engine result pages.
Google will reward you for your expertise by moving you through the ranks into a better position. Here, users are more likely to see you and therefore, are more likely to click through to your site. However, before you even begin thinking about ranking higher on Google, you must know that it’s up to you to put the effort into making your website and services pertinent to your audience. To do so, you might need to have effective SEO or PPC campaigns running. Alternatively, you can work on improving your website content yourself by following some of the helpful hints that Google gives to your for free.
When performing a search on Google, you’ve probably noticed a box comes up with the heading ‘People Also Ask’. This feature, introduced in 2015, is a never-ending expandable box of search queries that are relevant to the original search — similar to when you’re online shopping and you’re looking at a product and underneath are suggestions of what other people have bought or looked at. Each query that appears in the ‘People Also Ask’ box has a drop-down button that reveals a brief description that provides information relevant to the search. This is a great insight into what alternative phrases your audience is searching and an even better opportunity for you to answer and solve your customer’s questions. It’s an endless source of inspiration for new content, a great way to improve SEO, increase your rankings, and provide value to your consumers.
There’s a reason why and how the top three website results are on the first page of Google. These businesses are offering users valuable information that they need or want to know. There are several stages in the sales funnel, and it usually begins with comparing competitors. To ensure you’re the best of the best, you should be examining the top results to find out what they’re offering and what you’re not. After that, it’s time to reevaluate your own website to make it more suitable to what your customers want to read and find useful – just like those top three websites have. Rework your content and ads to mirror what your competitors offer — but always make sure it’s your own work and not plagiarised. Also, you probably want to keep in mind that changing a lot of content too fast can flag you to Google, so it’s best to take it slow and really ensure that you’re providing valuable information and that your site is functional in all aspects of design, text, and optimisation.
Google values websites that provide function to their users, just as your audience will appreciate you for offering services relevant to their needs. As Google continues to improve their algorithms and crawlers, it’s your duty to consistently make certain your website is applicable to the queries of your ideal audience. While the results on Google are constantly changing, these helpful hints will always assist you in your marketing.
If it’s your goal to start ranking higher on Google, contact our digital marketing experts at GMT today on 1300 332 256!