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Jade Fitzpatrick

SEO Tips For Local Contractors And Tradies

Getting a first-page Google ranking shouldn’t be a struggle, but if you’re unsure how the whole process works, you might encounter some difficulties. Here at Get More Traffic, we work closely with businesses to help improve their online presence, increase traffic and leads to their websites, and see results in sustainable and quality growth. At Get More Traffic, we often work with contractors from across Australia and New Zealand looking to increase leads through Google Ads and search engine optimisation (SEO). So, to get you started, we’ve developed the ultimate guide to contractor SEO and chock-filled it full of useful tips and tricks to get you on your way to becoming an SEO superstar with a front-page google ranking.  


So Then, What Is Contractor SEO?

In short, SEO for contractors involves improving (or sometimes making from scratch) websites to move up their Google ranking. It is essentially an online promotion of your business using marketing strategies on-page and off-page (a process known as backlinking). But it’s more than just going through and tidying up your website. SEO specialists will use specific marketing techniques and spread keywords or keyphrases throughout your website to help Google quickly identify what you’re promoting or advertising to your consumers. Alright, but how will this help me as a contractor bring traffic to my website? We are so glad you asked. Jump to the next paragraph to find out.  


How SEO Can Help Contractors Increase Traffic To Their Website


Implementing SEO strategies builds trust with Google. Google is more intelligent than most people realise, and if your site feels uncredible, the search engine will leave it behind. Techniques like backlinking and strategic keyword use tell Google’s crawlers that you’re reliable and here to stay.

Helps keep you competitive. Have you ever trusted a contractor you found on the second, third, fourth, or even fifth page of Google? Better yet, have you ever ventured to any of those pages, or do you stick with the first page results? If you answered yes to the latter, then you’re among the majority of Google users. Implementing SEO strategies to your website helps you get seen by more consumers and results in additional traffic and conversions.

Gives your company a longer shelf life. Traffic tends to slow after a campaign is over, but keeping on top of your SEO strategies keeps it relevant and accessible.

SEO brings the clients to you. In the long term, SEO helps consumers come to you. Gone are the days of letter dropping or advertising in the newspaper or yellow pages. Instead, optimise your website and have your next client come right to you. 


10 Tips To Assist Contractors With Search Engine Optimisation


  1. Keep it local with Google My Business. Google My Business (GMB) is a great resource to help you become more visible and credible online, and the best part is it’s free! It lists you as a business local to your area and tells clients who you are and what you do. GMB also allows consumers to review products and services, giving others an insight into how you run your business. Any reviews are good; 5-star reviews are better. They tell audiences that you’re a credible contractor and can potentially increase traffic to your business.

  2. Quality content and use of keywords or keyphrases. As we mentioned early, Google is more intelligent than you think, and it knows when content isn’t up to par. Having quality, informative content that contains keywords specific to your business allows Google’s crawlers to effectively trawl your website and help it to appear within the top ten search results.

  3. Online presence. You’ve got to engage with your clients online. Respond to their reviews, upload regular content to your socials. Google knows when you’ve been inactive.

  4. Make sure your site is user-friendly. Having a mobile phone on hand means more people have access to the internet than ever before. Speak to your website developers to ensure that your site is compatible with all devices, not the just computer.

  5. Keeping relevant and up to date. Time moves quickly, especially in the age of social media and internet trends. So it’s important to keep your website optimised and up to date with all the relevant information. This could look like adding your recently won awards to your site, introducing new and improved equipment, missions, values, or even a complete rebrand if necessary. The most important takeaway should be that consistency is key. Staying up to date assures clients that you know what you’re doing and that you do it well.

  6. Backlinking. Backlinking is precisely what it sounds like. It’s creating links on your website that link back to other credible sources. For contractors, this might look like backlinking to your supplier’s website or to another source that can offer credibility to what your business stands for. At Get More Traffic, we have spent years building relationships with credible sources, ensuring our clients provide theirs with honest and reliable information.

  7. Track leads. This is a big one. Tracking your leads allows you to understand who your clients are and where they are from and enables you to identify trends in your leads, informing your campaigns, ads, services, etc.

  8. Know who your target audience is and what they want. This will help you decide which content is best for your website and where it should be targeted. For example, if you’re a contractor for a building company but only work with commercial businesses, then SEO specialists can ensure your website targets that specific audience. This can happen at a keyword level. Say you want to appear on Google for ‘commercial construction Sydney’ instead of ‘builder sydney’. Having ‘commercial construction Sydney’ as your primary keyword ensures you will attract clients seeking commercial construction services instead of more residential works.

  9. Leverage your landing pages. What’s a landing page, you ask? At Get More Traffic, we prefer to call them Go!Pages. A Go!Page is a single webpage designed to convert visitors into leads. Often they are tailored to a particular service (or services) of your choice and are designed to bring more traffic to your business. Go!Pages can be altered or cloned to accommodate your individual needs. We often include testimonials and a map of your business location to further add credibility. They are fantastic for growing your client base, increasing brand awareness, and providing an excellent insight into how your business is performing online.

  10. Getting local contractor SEO tips from the Get More Traffic team. Operating for five years (two of those through a global pandemic), we really get SEO and understand how crucial optimisation is to businesses across Australia and New Zealand. We’ve built our business on being able to help others grow theirs, so if you’re looking for experts in SEO for tradesmen, get in touch with us at Get More Traffic today.  


Make The Most Out Of Your SEO With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. We’re passionate about helping businesses all over Australia harness the power of SEO and SEM to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to optimise your Google Shopping feed, contact the team at Get More Traffic today!

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5 Quick & Easy On-Page SEO Tips to Jumpstart Your 2022

According to HubSpots 2021 State of Marketing Report, your website is still the #2 most important channel used in marketing, next to social media. In fact, according to Google, 28% of “nearby” or “near me” searches end up in a purchase, while 88% of mobile searchers who search for a store on Google Maps visited a related store within a week.

This makes search engine optimisation a must-have for any business, big or small!

However, the problem that most business owners face is that they lack either the time, money, or expertise to conduct proper SEO practices.

Being as though we’re in the business of helping small businesses with their digital marketing, however, we’ve put together 5 quick and easy on-page SEO steps that almost anyone can do with their website to help improve their SEO.


1. Everything Starts with Keywords and Content

Keyword research is at the heart of good SEO implementation. Start off with using Google Keyword Planner to help you find the right keywords that your audience is searching.

Question keywords are often the most ideal types of keywords for any business. Search intent is also another factor that you have to take into consideration when choosing your keywords.

Is the user typing in a particular keyword in order to answer a question they have, conduct research, or make a purchase? Think of how a keyword would be used by a potential visitor, and use the ones most-suited for your marketing goals and objectives.

After you’ve decided on your keywords, optimise your content so that the keyword populates the page or post. Whatever you do, however, don’t overpopulate your page with your keyword. Keyword stuffing is a practice that Google frowns upon. So as much as possible, make sure that your content still sounds natural and is easy to read.

The rest of our quick tips are recommendations on where it’s best to include your keyword.


2. Optimise Page Titles and Headings

The title of your page or post should contain your keyword. Preferably, the earlier the keyword appears in your title, the better.

Keywords in your headings are also a great place to insert your keyword. Google pays special attention to these headings for keywords because it uses them to get an overview of the general theme of your page or website.

Make sure your headings are structured well, with main topics occupying the H1 and H2 tags, and subtopics in the H3 to H6 tags.


3. Optimise your page URL

The page URL is considered the unique address of your content on the internet. Make sure that the URL contains your main keyword. This is for the benefit of both Google and your audience, as a URL with your keyword will also make it easier for a visitor to remember and relocate your page should they decide to come back at a later date.

If your business sells leather shoes for men, for example, you want your page’s URL to look something like this:


4. Make Use of Both Internal and External Links

Internal links are links that point to other posts or pages on your website. Often these are used to point to related or additional content and information that you have stored in other locations on your website.

Preferably, you want to only link to articles that you want to rank on search engines. Internal links can help boost the traffic on these links and lower your site’s bounce rate.

External links, on the other hand, are links that point to sources outside of your website. One reason to do this is to help create authority for your articles. If you can reference other sources with information, statistics, or case studies related to your product, industry, or business, that should help you build authority with your readers.

Another reason it’s important to insert external links is so that you also have the potential to gain backlinks to your own website. If the owner of the website you linked to is getting a lot of traffic coming from your site, they might just reward you with a backlink of their own, giving you both a mutual advantage.


5. Optimise Images and other Multimedia Elements

Did you know that blogs with images receive 94% more views than blogs without them? Back in 2018, Google Images made up 22.6% of all internet searches. And, based on current trends in technology, it’s predicted that this 2022 more than 50% of search engine use will include a voice or image search.

So how do you optimise your videos and images for search engines?

First off, before you upload images and videos onto your website, though, make sure that you optimise the filenames beforehand, especially if you’re uploading images of your products. An image with the filename “running_shoes_for_men.jpg” for example, is much more optimised for search than one with the filename “website_shoe_image_001.jpg”

Additionally, once you’ve uploaded your files onto your website, and have inserted them into your post or page, optimise the description and the “Alt-text” of your media.

The alt-text or alt tag is a tag that appears should your image or video not load properly on your website. It’s also another element that search engines inspect for Google Image rankings.

After you’ve gone through these five quick & easy on-page SEO steps for your main blog content, you should be able to rest easy knowing that you’ve done what you could for the meantime to make sure that your website is well-optimised for search engines.

SEO, however, is a long-term process and strategy. And it often requires new and updated content for it to be truly effective. If you’re pressed for time, however, you can always contact one of our agents to discuss how we can best help you jumpstart your 2022 with search engine optimised content.

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January Digital Marketing Industry Updates

Facebook Removes 4 Sensitive Targeting Categories

Last January 19 Facebook has removed 4 main categories in its ad campaign targeting. The move came out of a promise from Facebook to dial back on their targeting settings because of its users’ privacy concerns. Facebook users have become uncomfortable with being identified based on their connections to certain social causes, demographics, health conditions, and characteristics. As a result, Facebook has now removed the following categories from their ads manager: health causes, political beliefs, religious practices and groups, and sexual orientation. If you’re currently targeting these ad groups or any smaller niches within them, now would be a good time to give your account manager a call to see how you can make adjustments for your business moving forward.

Possible New Feed Options Coming to Instagram!

Instagram’s chief, Adam Mosseri recently posted an update on his account about the new feed options they’ve been working on for Instagram. These options have stemmed from a lengthy call from users to bring back a chronological feed onto the platform. Rather than a home feed that was based on one’s engagement, likes and dislikes, users wanted a feed that was based on time and date posted, which would give them more variety and help them catch up with posts from other accounts that they follow. As a response to those requests, Mosseri showed a brief preview of two new chronologically-based feed options: Favourites, and Following. The first feed option gives users the option to create a list of favourite accounts, whose posts will then show up first on their feed in chronological order. The second option, Following, will show you posts from all the accounts you follow in chronological order.

Search Your Twitter Direct Messages for Specific Topics and Keywords

According to app researcher, Alessandro Paluzzi, Twitter has recently been testing a new advanced search option for direct messages on the platform. The option, should it be rolled out, would be a helpful tool in handling customer service concerns and requests as it would allow users to search for specific keywords and topics in their DMs, ultimately making Twitter DMs a more useful tool. The last update that Twitter had related to direct messages was back in 2019, with the addition of ‘Search for People and Groups’. Should Twitter decide to roll out this advanced search tool, it would definitely be a big step in making Twitter more user-friendly for users, influencers, and businesses leveraging the platform.

You Can Now Pin Products at the Top of Your Local and Google Map Listings

Google Business Profiles (formerly Google My Business) have recently been given an upgrade with their product listings. In the products section of your Google Business Profile, there is now a box that you can tick that says, “Mark as Special”. This feature works much like pinning a post to the top of your blog or social media feed wherein the product marked as special will now appear at the top of your listings, giving it more exposure for your audience. This works especially well if you’re putting certain items in your catalogue on sale, or if you want to push special items or products more than others. The feature seems to appear on some accounts and not on others. Google has yet to officially comment on the feature, but if you see it on your product listing, then it might be worth marking some of your products as ‘special’.

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