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Jade Fitzpatrick
11/22/2021

SEO Tips For Local Contractors And Tradies

Getting a first-page Google ranking shouldn’t be a struggle, but if you’re unsure how the whole process works, you might encounter some difficulties. Here at Get More Traffic, we work closely with businesses to help improve their online presence, increase traffic and leads to their websites, and see results in sustainable and quality growth. At Get More Traffic, we often work with contractors from across Australia and New Zealand looking to increase leads through Google Ads and search engine optimisation (SEO). So, to get you started, we’ve developed the ultimate guide to contractor SEO and chock-filled it full of useful tips and tricks to get you on your way to becoming an SEO superstar with a front-page google ranking.  

 

So Then, What Is Contractor SEO?

In short, SEO for contractors involves improving (or sometimes making from scratch) websites to move up their Google ranking. It is essentially an online promotion of your business using marketing strategies on-page and off-page (a process known as backlinking). But it’s more than just going through and tidying up your website. SEO specialists will use specific marketing techniques and spread keywords or keyphrases throughout your website to help Google quickly identify what you’re promoting or advertising to your consumers. Alright, but how will this help me as a contractor bring traffic to my website? We are so glad you asked. Jump to the next paragraph to find out.  

 

How SEO Can Help Contractors Increase Traffic To Their Website

 

Implementing SEO strategies builds trust with Google. Google is more intelligent than most people realise, and if your site feels uncredible, the search engine will leave it behind. Techniques like backlinking and strategic keyword use tell Google’s crawlers that you’re reliable and here to stay.

Helps keep you competitive. Have you ever trusted a contractor you found on the second, third, fourth, or even fifth page of Google? Better yet, have you ever ventured to any of those pages, or do you stick with the first page results? If you answered yes to the latter, then you’re among the majority of Google users. Implementing SEO strategies to your website helps you get seen by more consumers and results in additional traffic and conversions.

Gives your company a longer shelf life. Traffic tends to slow after a campaign is over, but keeping on top of your SEO strategies keeps it relevant and accessible.

SEO brings the clients to you. In the long term, SEO helps consumers come to you. Gone are the days of letter dropping or advertising in the newspaper or yellow pages. Instead, optimise your website and have your next client come right to you. 

 

10 Tips To Assist Contractors With Search Engine Optimisation

 

  1. Keep it local with Google My Business. Google My Business (GMB) is a great resource to help you become more visible and credible online, and the best part is it’s free! It lists you as a business local to your area and tells clients who you are and what you do. GMB also allows consumers to review products and services, giving others an insight into how you run your business. Any reviews are good; 5-star reviews are better. They tell audiences that you’re a credible contractor and can potentially increase traffic to your business.

  2. Quality content and use of keywords or keyphrases. As we mentioned early, Google is more intelligent than you think, and it knows when content isn’t up to par. Having quality, informative content that contains keywords specific to your business allows Google’s crawlers to effectively trawl your website and help it to appear within the top ten search results.

  3. Online presence. You’ve got to engage with your clients online. Respond to their reviews, upload regular content to your socials. Google knows when you’ve been inactive.

  4. Make sure your site is user-friendly. Having a mobile phone on hand means more people have access to the internet than ever before. Speak to your website developers to ensure that your site is compatible with all devices, not the just computer.

  5. Keeping relevant and up to date. Time moves quickly, especially in the age of social media and internet trends. So it’s important to keep your website optimised and up to date with all the relevant information. This could look like adding your recently won awards to your site, introducing new and improved equipment, missions, values, or even a complete rebrand if necessary. The most important takeaway should be that consistency is key. Staying up to date assures clients that you know what you’re doing and that you do it well.

  6. Backlinking. Backlinking is precisely what it sounds like. It’s creating links on your website that link back to other credible sources. For contractors, this might look like backlinking to your supplier’s website or to another source that can offer credibility to what your business stands for. At Get More Traffic, we have spent years building relationships with credible sources, ensuring our clients provide theirs with honest and reliable information.

  7. Track leads. This is a big one. Tracking your leads allows you to understand who your clients are and where they are from and enables you to identify trends in your leads, informing your campaigns, ads, services, etc.

  8. Know who your target audience is and what they want. This will help you decide which content is best for your website and where it should be targeted. For example, if you’re a contractor for a building company but only work with commercial businesses, then SEO specialists can ensure your website targets that specific audience. This can happen at a keyword level. Say you want to appear on Google for ‘commercial construction Sydney’ instead of ‘builder sydney’. Having ‘commercial construction Sydney’ as your primary keyword ensures you will attract clients seeking commercial construction services instead of more residential works.

  9. Leverage your landing pages. What’s a landing page, you ask? At Get More Traffic, we prefer to call them Go!Pages. A Go!Page is a single webpage designed to convert visitors into leads. Often they are tailored to a particular service (or services) of your choice and are designed to bring more traffic to your business. Go!Pages can be altered or cloned to accommodate your individual needs. We often include testimonials and a map of your business location to further add credibility. They are fantastic for growing your client base, increasing brand awareness, and providing an excellent insight into how your business is performing online.

  10. Getting local contractor SEO tips from the Get More Traffic team. Operating for five years (two of those through a global pandemic), we really get SEO and understand how crucial optimisation is to businesses across Australia and New Zealand. We’ve built our business on being able to help others grow theirs, so if you’re looking for experts in SEO for tradesmen, get in touch with us at Get More Traffic today.  

 

Make The Most Out Of Your SEO With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. We’re passionate about helping businesses all over Australia harness the power of SEO and SEM to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to optimise your Google Shopping feed, contact the team at Get More Traffic today!

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31/05/2022

The Ultimate EOFY Checklist For Your Small Business

Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!

Get More Traffic’s Top 10 EOFY Tips

At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler. 

Review And Coordinate Your Accounts

Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year. 

Keep Records And Back Up Your Data

You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive. 

Review Your Insurance

While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance. 

Conduct An Audit

Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand. 

Use Your Calendar

Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns. 

Lodge Your Taxes

In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.

Rectify Bookkeeping Errors

With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.

Implement And Update Management Software

Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run. 

Prepare Financial Reports

Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:

Balance sheet
Cash flow sheet 
Profit-and-Loss (P&L) statement

Prepare For The New Year

If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track. 

Make The Most Out Of Your Social Media Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!

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25/05/2022

How to Start Planning Your Best Financial Year Ever!

The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.

However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to ‌get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.

For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.

1. Review Your Existing Business and Marketing Plan

The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.

As you review your business plan, make sure that it includes the following:

  • Your mission and vision statements
  • What products, packages, and services you’re currently offering
  • Your company structure, including the key staff and leaders
  • An overview of how you plan to make sales
  • A map of your basic customer journey

This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves. 

This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.

 

2. Review the Past Year and Your Current Status

Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.

Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.

Take a day or two to meet with your staff and stakeholders to discuss the following points:

  • A SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Does your current organisational structure need to change to better suit the organisation’s needs?
  • Are you setting the right KPIs for your workforce?
  • How have sales performed in the past year? What milestones were achieved?
  • Competitor analysis–what areas are they succeeding in and how can you match their growth?
  • Are there any plans set in place for unforeseeable challenges?

It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you ‌move forward with setting the right goals for growth.

 

3. Decide on Your Future Goals and Targets

Now that you know where you’re coming from, it’s time to set your sights on the path ahead. 

Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?

Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.

 

4. Create a Plan to Bridge that Gap Between Your Current State and Your Future Goals

Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.

To achieve that, you need to do the following:

  • Breakdown each of your goals into several milestones.
  • Set deadlines for each milestone
  • Assign a leader or manager to oversee the accomplishment of each goal
  • Lay out the tasks that need to be accomplished in order for those goals to be achieved.
  • Set KPIs for each of the teams involved

When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.

In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.

Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.

We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!

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