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Jade Fitzpatrick

SEO Tips For Local Contractors And Tradies

Getting a first-page Google ranking shouldn’t be a struggle, but if you’re unsure how the whole process works, you might encounter some difficulties. Here at Get More Traffic, we work closely with businesses to help improve their online presence, increase traffic and leads to their websites, and see results in sustainable and quality growth. At Get More Traffic, we often work with contractors from across Australia and New Zealand looking to increase leads through Google Ads and search engine optimisation (SEO). So, to get you started, we’ve developed the ultimate guide to contractor SEO and chock-filled it full of useful tips and tricks to get you on your way to becoming an SEO superstar with a front-page google ranking.  


So Then, What Is Contractor SEO?

In short, SEO for contractors involves improving (or sometimes making from scratch) websites to move up their Google ranking. It is essentially an online promotion of your business using marketing strategies on-page and off-page (a process known as backlinking). But it’s more than just going through and tidying up your website. SEO specialists will use specific marketing techniques and spread keywords or keyphrases throughout your website to help Google quickly identify what you’re promoting or advertising to your consumers. Alright, but how will this help me as a contractor bring traffic to my website? We are so glad you asked. Jump to the next paragraph to find out.  


How SEO Can Help Contractors Increase Traffic To Their Website


Implementing SEO strategies builds trust with Google. Google is more intelligent than most people realise, and if your site feels uncredible, the search engine will leave it behind. Techniques like backlinking and strategic keyword use tell Google’s crawlers that you’re reliable and here to stay.

Helps keep you competitive. Have you ever trusted a contractor you found on the second, third, fourth, or even fifth page of Google? Better yet, have you ever ventured to any of those pages, or do you stick with the first page results? If you answered yes to the latter, then you’re among the majority of Google users. Implementing SEO strategies to your website helps you get seen by more consumers and results in additional traffic and conversions.

Gives your company a longer shelf life. Traffic tends to slow after a campaign is over, but keeping on top of your SEO strategies keeps it relevant and accessible.

SEO brings the clients to you. In the long term, SEO helps consumers come to you. Gone are the days of letter dropping or advertising in the newspaper or yellow pages. Instead, optimise your website and have your next client come right to you. 


10 Tips To Assist Contractors With Search Engine Optimisation


  1. Keep it local with Google My Business. Google My Business (GMB) is a great resource to help you become more visible and credible online, and the best part is it’s free! It lists you as a business local to your area and tells clients who you are and what you do. GMB also allows consumers to review products and services, giving others an insight into how you run your business. Any reviews are good; 5-star reviews are better. They tell audiences that you’re a credible contractor and can potentially increase traffic to your business.

  2. Quality content and use of keywords or keyphrases. As we mentioned early, Google is more intelligent than you think, and it knows when content isn’t up to par. Having quality, informative content that contains keywords specific to your business allows Google’s crawlers to effectively trawl your website and help it to appear within the top ten search results.

  3. Online presence. You’ve got to engage with your clients online. Respond to their reviews, upload regular content to your socials. Google knows when you’ve been inactive.

  4. Make sure your site is user-friendly. Having a mobile phone on hand means more people have access to the internet than ever before. Speak to your website developers to ensure that your site is compatible with all devices, not the just computer.

  5. Keeping relevant and up to date. Time moves quickly, especially in the age of social media and internet trends. So it’s important to keep your website optimised and up to date with all the relevant information. This could look like adding your recently won awards to your site, introducing new and improved equipment, missions, values, or even a complete rebrand if necessary. The most important takeaway should be that consistency is key. Staying up to date assures clients that you know what you’re doing and that you do it well.

  6. Backlinking. Backlinking is precisely what it sounds like. It’s creating links on your website that link back to other credible sources. For contractors, this might look like backlinking to your supplier’s website or to another source that can offer credibility to what your business stands for. At Get More Traffic, we have spent years building relationships with credible sources, ensuring our clients provide theirs with honest and reliable information.

  7. Track leads. This is a big one. Tracking your leads allows you to understand who your clients are and where they are from and enables you to identify trends in your leads, informing your campaigns, ads, services, etc.

  8. Know who your target audience is and what they want. This will help you decide which content is best for your website and where it should be targeted. For example, if you’re a contractor for a building company but only work with commercial businesses, then SEO specialists can ensure your website targets that specific audience. This can happen at a keyword level. Say you want to appear on Google for ‘commercial construction Sydney’ instead of ‘builder sydney’. Having ‘commercial construction Sydney’ as your primary keyword ensures you will attract clients seeking commercial construction services instead of more residential works.

  9. Leverage your landing pages. What’s a landing page, you ask? At Get More Traffic, we prefer to call them Go!Pages. A Go!Page is a single webpage designed to convert visitors into leads. Often they are tailored to a particular service (or services) of your choice and are designed to bring more traffic to your business. Go!Pages can be altered or cloned to accommodate your individual needs. We often include testimonials and a map of your business location to further add credibility. They are fantastic for growing your client base, increasing brand awareness, and providing an excellent insight into how your business is performing online.

  10. Getting local contractor SEO tips from the Get More Traffic team. Operating for five years (two of those through a global pandemic), we really get SEO and understand how crucial optimisation is to businesses across Australia and New Zealand. We’ve built our business on being able to help others grow theirs, so if you’re looking for experts in SEO for tradesmen, get in touch with us at Get More Traffic today.  


Make The Most Out Of Your SEO With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. We’re passionate about helping businesses all over Australia harness the power of SEO and SEM to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to optimise your Google Shopping feed, contact the team at Get More Traffic today!

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Give them the Feels! The Power of Emotional Marketing

Are you a music lover? Imagine standing in line to buy tickets to the greatest concert ever. Or, if it’s more appropriate, imagine standing in line outside of an Apple store at 5:00 A.M. just so you can be one of the first to purchase the latest model with some game-changing features and updates.

The curiosity that blossoms when you first hear about this thing, the anticipation that comes with standing in line, and the joy and excitement that hit home when you finally hold that ticket or phone in your hand is the power of emotional marketing.


What is Emotional Marketing?

Marketing, in its essence, is all about conveying a message that resonates and creates a connection between the audience and the business. It’s about creating an emotional connection through the telling of a relevant story.

The way that a brand makes you feel and the experience that comes with associating yourself with that brand help create this overall experience. And this experience results from Emotional Marketing. It’s this experience that moves someone from being just a prospect into a customer, and eventually, an avid fan.


How to Cultivate Emotion into Your Marketing Campaign

There are a lot of factors that contribute to creating an emotional response in your audience. One element that’s usually the first thing that people notice are the visuals that you use, particularly in your web design.

The way your website is designed should be able to convey the experience of what it’s like to engage and be a part of your brand. Avoid cold and distant designs and focus instead of bringing your brand personality to the forefront.

One example of a brand that does this well is Chubbies Shorts, wherein if you scroll down a bit after the header and some announcements on sales, you’ll get to a part that says, “Welcome to Chubbies. Here is what we believe. We believe in the weekend…” This part goes on into what seems like a manifesto of who Chubbies is and what they’re all about.

This is where both the visuals and copywriting mix and intermingle to create an overall cohesive experience. Audiences who buy into the Chubbies philosophy and experience are more likely to engage with the brand and purchase their items.


It’s All About Emotional Storytelling

Marketing and advertising are really just another way of telling and sharing a story.

Keep in mind, however, that it’s not just about you telling your story as a brand or as a business. Rather, it’s about telling your ideal customer’s story better than they could tell it themselves. The best way for you to connect with your audience is to communicate in a way that speaks to them. Use words and phrases that they would use when they try to communicate their pains and problems.

For Chubbies, it’s all about comfort, freedom, and fun. It’s all about the weekend and enjoying the weekend.

For Apple users, it’s all about beautiful, sleek, and intuitive design and use.

Think about the ads that have stuck with you in the past. Think about how they made you feel. Think about how they stimulated your curiosity, how they built up that desire in you to want to purchase their product.

More often than not, they connected with you because they told you a story. And it’s not just any story. It’s your story.

The reason you went out to buy their stuff was because you saw yourself in that ad, in that image, in that setting. And you wanted to be that person.

Emotions are what bridge the connection between a brand and its customers. And the best way to bring out those emotions is through the art of storytelling. It’s not enough to be technically-savvy with design. It’s not enough to be grammatically correct.

Find a way to emotionally connect with your audience by letting them know that you get what they’re feeling. You understand where they’re coming from. And you can help them.

As digital marketing experts, we are expert storytellers as well. Want your brand’s story told? Need help with spreading your story to your ideal audience? Call us today and let’s talk about how we can position your brand as one that people will not only recognise, but will wholeheartedly follow.

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November Digital Marketing Industry Updates

New Google Features Coming to Increase Privacy and Security

Several new features have been recently released by Google recently that focus on increasing security for its users. These features were rolled out to celebrate Cybersecurity Awareness Month. These updates include Security Hub for Pixel devices, VPN expansion to new countries, and an HTTPS-First Mode for Chrome users. For business owners, the most notable change to pay attention to would be the HTTPS-First Mode. HTTPS websites are secure websites that reduce the risk of online threats. This new feature gives Chrome users a warning before loading a less-secure site. For those not yet on HTTPS, this could greatly affect your traffic and your business, especially if you’re selling products on your website. So if you haven’t secured your site as HTTPS yet, now would be the best time to make sure you make the change.

Google Performance Max Now Open to All Advertisers!

Online consumer behaviour has been in constant flux, especially this past year. It was because of this that Google introduced Performance Max as a step towards automation and a new way to buy Google Ads across Search, YouTube, Display, Discover, Gmail, and Maps, all from a single campaign. Performance Max was first rolled out to a select number of advertisers for testing. And after strong beta results, Google has now released the product to all advertisers worldwide. Google considers Performance Max as a good way to complement your keyword-based Search campaign to help grow your performance across their advertising channels.

Instagram’s Encouraging You to Take a Break!

Do you sometimes wonder where time has gone whenever you decide to take a short break and scroll through your Instagram feed? Before you know it, 60 minutes have passed when you intended to scroll through for about ten. Instagram is well-aware of this and is testing out a new feature that gives you a little nudge that maybe it’s time to take a break from Instagram. How does it work? First, you opt into the feature, and then you get to choose how much time passes before the app will send you a reminder that it’s time for a break. This can be after 10, 20, or 30 minutes. After the allotted time passes, you’ll get a message on the app saying, “Time for a break? Take a moment to reset by closing Instagram.” The feature doesn’t block access from Instagram after the prompt, though, but only sends you a reminder. Taking a break from Instagram will be up to you.

Facebook’s Facial Recognition System is Going Away

Facebook has recently decided to shut down their Facial Recognition system. For those unfamiliar with it, this is the feature that automatically identifies your face in the photos and images uploaded onto the social media platform. This allows Facebook to provide suggestions on who to tag in your photos and also notifies those included in the photo whether they’d like to tag themselves in it. This system was also used to create image descriptions for blind and visually impaired people. However, the system has incurred growing concerns, especially in terms of user privacy. As a result, Facebook has decided to shut down the Facial Recognition system and will explore how else they can use the technology for better-suited purposes.

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