If you don’t already have a blog, you’ve probably at least had a few suggestions to begin one. They’re a simple way to connect and understand your audience better.
They also boost your organic SEO and are a great way to establish yourself as a thought leader. However, coming up with ideas to write about can be the most time-consuming part of this form of content marketing. To help you along, we’ve listed and defined a few options to jumpstart your small business blogging.
Showcasing that you have the ability to reach people who are highly successful in their field can put your business in a position that drives more traffic. Landing an interview with a well-known, big name in your industry can rub off and establish yourself as a major competitor within your niche. You can also encourage audience interaction by asking them to submit questions they may have for the influencer. Also, when the post is live on your website, you can ask the interviewer to share the post on their own platform.
How-to guides are definitely useful for businesses selling physical products. While you probably supply instructions for said products, they may not be as clear or in-depth as you or some customers may like. It’s possible even, that there are different ways to utilise your products that your customers haven’t thought of. A how-to guide solves all of these issues in one simple post! Plus, it should make you feel good that you’re teaching and providing value to your consumers by sharing your insider knowledge.
Digital trends, award ceremonies, national or local events – these are all examples that can make an interesting and engaging blog post. It doesn’t just have to be limited to those few particular points though. A current trend involves the ‘debunking of myths’ that often appear in your industry. Revealing and providing the truth to your customers shows that your business is transparent – a very popular trait that consumers are looking for. Sharing industry news is also a great method to increase communication amongst you and your audience.
This article is a listicle and you’re reading it so it obviously works. They’re popular on social media and there’s even science to back up their strength and competence. Listicles are effortlessly consumed and generally quite aesthetically pleasing (what with the blocks of texts broken up by informative headings and images or gifs). Listicles are used to achieve clarity and simplicity, they can be humourous, informative and engaging, but most importantly, they’re not limited by topics. You can write about your opinions, share some advice, you can share your research or you can teach your readers something new.
Blogs give your company a voice, encourages your audience to connect and leave feedback, creating confidence and relationships. These ideas don’t even represent a quarter of the ideas that you can utilise to create a powerful and engaging blog platform. They’re an effective communication tool if you know how to plan your content and ensure it’s valuable to your readers.
Small business blogging can be a hard market to succeed in, but if you contact Get More Traffic on 1300 332 256 we can help!