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Social Media Marketing Management Tips

It’s time to talk about how you can take advantage of social media marketing. According to HubSpot, 80% of businesses claim social media has improved their traffic, but 85% of marketers don’t know how to best amplify their online presence. As this shows, there is huge potential in social media marketing to increase sales, but a lack of understanding on how to do so. To address this, we’ve compiled a short list of tips that can help to save time and improve your analytical results! 

Focus On Quality

If the phrase ‘content is king’ hasn’t been burned into your brain yet, then you really need to find a way to remember it. Of course, a constant flow of content and announcements are an ideal way to keep everyone updated, but it’s better to have no updates than abysmal posts lacking any relevant or exciting information. That said, you must set yourself an appropriate content length. Unsure how to gauge how long your content should be? Try searching your competitor’s sites and checking out the average length of their posts. 

Content-is-king social media marketing

Additionally, always ensure that the content you’re sharing is good enough to be re-shared and passed around. You want content that will last; not the type that will become out-dated, disappear or become irrelevant overnight. And lastly, don’t forget to make things visual with images, video embeds, infographics, and the like. Ensure you’re using proper grammar and spelling, as viewers are more likely to hold you and your business/brand in higher regard if your content appears clean cut and professional. Make use of Grammarly to proof any posts you publish.

Use Scheduling Tools

Social media doesn’t sleep so how can you? Take control of your social media management with content amplification tools such as Hootsuite and Buffer. Both services have features that allow the user to schedule their posts to be published at a specific time and date, creating an online presence even when you’re not in front of your screen. This feature is great for time-sensitive content like breaking news. Can’t figure out the ideal time to post content so it reaches maximum viewers? Good news, Hootsuite also has an Auto Scheduler that uses specific algorithms to find the perfect times to post your content for optimal impact.

social media marketing management

Whatever your preference may be, scheduling content in advance will allow you to manage your social media posting in real-time and target the ideal customers.  

Hire a Social Media Marketing Manager 

As more and more companies join the online world and begin their social media campaigns, hiring a social media manager has become a critical marketing strategy. While ‘Social Media Management’ may seem like a bit of silly job, the talents they bring to your business are vital to its online success. 

social media manager

For example, did you know that customers expect answers within an hour of posting their queries and comments online? Answering outside this time frame can result in the loss of leads and negative feedback – a detrimental consequence! However, with a social media manager onboard, you can rest assured knowing that all these notifications will be responded to immediately! 

Additionally, your social media manager should be able to provide a breakdown of what it takes to manage your accounts. In doing so, you may receive a better of understanding of where your money is being spent, what content is working, and which is falling flat. Use this data to cultivate your social media strategy. 

Finding someone who understands the profession, can analyse data, and is a pro at utilising all the latest tools and web services can be a tricky thing to do – but nevertheless, it’s valuable beyond measure. Just imagine if you were trying to do all of that yourself while managing your company at the same time!

Observe Your Competitors 

social media marketing competitors

Okay, so this might be cheating a little, but if it works, it works!

Number one, find out what’s working for your competitors and incorporate some of what they do into your own campaign. It’s also a good way to gauge what didn’t work for them, and how to avoid the stress of cleaning up the mess it can cause. When doing so, it’s always a good idea to look at the content your competitor’s posts, who they follow and who follows them. Note their more popular posts and evaluate why it was so successful. Did it have a lot of images? If so, try adding more photos to your next post. Did they post at a particular time of day? Analyse the results of posting at this time of the day and try it for yourself.

Equally important, however, is to make sure your content is still your content. You still want to present something unique, so when you adopt something from a competitor, change it up and adapt it to suit your business or brand’s values.

So, what are you waiting for? To strike-out on more sales? Of course not! Social media marketing is the key to more customers, increased traffic and additional conversions – and realistically, you don’t have anything to lose by turning to its platforms. It takes a minimal amount of effort to upkeep, a short amount of time to create profiles, and most of the time is free!

Call GMT today on 1300 332 256 to discuss your social media marketing strategies and together we’ll figure out your best way forward! 

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The Ultimate EOFY Checklist For Your Small Business

Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!

Get More Traffic’s Top 10 EOFY Tips

At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler. 

Review And Coordinate Your Accounts

Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year. 

Keep Records And Back Up Your Data

You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive. 

Review Your Insurance

While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance. 

Conduct An Audit

Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand. 

Use Your Calendar

Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns. 

Lodge Your Taxes

In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.

Rectify Bookkeeping Errors

With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.

Implement And Update Management Software

Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run. 

Prepare Financial Reports

Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:

Balance sheet
Cash flow sheet 
Profit-and-Loss (P&L) statement

Prepare For The New Year

If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track. 

Make The Most Out Of Your Social Media Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!

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How to Start Planning Your Best Financial Year Ever!

The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.

However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to ‌get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.

For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.

1. Review Your Existing Business and Marketing Plan

The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.

As you review your business plan, make sure that it includes the following:

  • Your mission and vision statements
  • What products, packages, and services you’re currently offering
  • Your company structure, including the key staff and leaders
  • An overview of how you plan to make sales
  • A map of your basic customer journey

This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves. 

This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.


2. Review the Past Year and Your Current Status

Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.

Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.

Take a day or two to meet with your staff and stakeholders to discuss the following points:

  • A SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Does your current organisational structure need to change to better suit the organisation’s needs?
  • Are you setting the right KPIs for your workforce?
  • How have sales performed in the past year? What milestones were achieved?
  • Competitor analysis–what areas are they succeeding in and how can you match their growth?
  • Are there any plans set in place for unforeseeable challenges?

It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you ‌move forward with setting the right goals for growth.


3. Decide on Your Future Goals and Targets

Now that you know where you’re coming from, it’s time to set your sights on the path ahead. 

Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?

Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.


4. Create a Plan to Bridge that Gap Between Your Current State and Your Future Goals

Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.

To achieve that, you need to do the following:

  • Breakdown each of your goals into several milestones.
  • Set deadlines for each milestone
  • Assign a leader or manager to oversee the accomplishment of each goal
  • Lay out the tasks that need to be accomplished in order for those goals to be achieved.
  • Set KPIs for each of the teams involved

When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.

In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.

Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.

We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!

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