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Social Media Trends For 2018

We’re in the final stretch of 2017, and in a mere two months we’ll be bringing in the new year. Businesses need to be on point in regards to brand awareness and marketing towards new customers.

Social media trends that were standard practice this year may be left behind and give way to new trends.

It’s vital within the online sphere to stay ahead of the competition and know what to expect going forward into 2018. Not keeping up means being left behind, and lagging behind means missing out on potential new business.

So, it’s out with the old and in with the new!

Your content needs frequent and even distribution. Meaning, you cannot let you or your brand’s online visibility waiver for too long. People are fickle, and move on quickly. If this means hiring or outsourcing someone to produce written or visual content then so be it, it’s a must in our changing world.

Additionally, numerous social media tools can make it easier for you to get an active presence. Looking ahead to the new year, you have to strengthen your social strategy. Learning to keep a pulse on current trends will only be for the benefit.

So, let’s look at five social media trends that you should be ready for in 2018.

Mobile Optimisation

Mobile optimisation is no longer a choice it’s a requirement. At GMT we have had clients come on board with excellent websites but a terrible mobile experience. This can no longer be the case. It’s predicted that more than 59 percent of people are accessing Facebook via their mobile, and by the year 2020, this will rise to 80 percent.

And, while Google may be the doorway to the internet, Facebook has become the open window. Meaning, people are finding business via their Facebook, and that means your site needs to work seamlessly on mobile should you be involved in any type of Facebook marketing (and if you’re not, why aren’t you?)

social media trends

Videos Will Increase In Content Strategy

2017 proved that video content became the norm, and next year will further drive that home. As social algorithms keep updating, it’s important to flow with the trends. Try making use of video captioning services to make your videos more engaging. The aim is to have SEO-friendly and searchable videos that make users choose your content over others.

social media trends

Invest In A Chatbot

A chatbot can save you both time and money. This customer service tool gives you a new level of interaction and allows you to customise your online voice.

As of now, there are more than 100 000 active chatbots on Facebook Messenger, exchanging more than two billion messages between brand and audience each month! In 2018, this will only increase and soon become a requirement, as the general shift towards immediate online inquiry becomes a reality.

social media trends

Diversify Your Platforms

If you’ve put the effort into cultivating a good Facebook page then I commend you, but I’m afraid you’re not finished! Have you got an active Instagram account? Are you on Snapchat?

In order to appeal to a younger demographic, you need visibility on both platforms. It doesn’t need to be a massive investment, it just requires some time. People are immediately more attracted to a brand that exists in other spheres.

Meeting a client for coffee? Snap a photo! Visiting a work site? Keep your audience updated! With a smartphone in your pocket, you’re carrying around an HD camera, and there’s no more reason not to use it!

social media trends

Content Personalisation

When browsing online, people are looking for content that’s relevant to their needs. As internet users we all look for brands we like online, we don’t want generic content that offers nothing new.

As a brand, your first task should be determining who your audience is, and once that’s done everything you do content-wise should be aimed towards that audience. Remember who’s looking for you and make yourself easy to find.

Dollar Shave Club has perfected this theory, and are my favourite content personalisation case study. Entering a marketplace as crowded as razor blades, they ensured they defined their voice and then created content specifically for that audience.

As a business, work out who makes use of your products or services and tailor make your content just for them even at the risk of alienating a wider berth.

social media trends

There are so many opportunities for audiences to connect with brands via social media. You can create and then distribute content as well as build a following on these channels. However, you need to stay on top of the ebbs and flows that come with an online content strategy in order to guarantee success.

You’ve got 60 days until 2018, so let’s get started! Call GMT on 1300 332 256, and we’ll work with you every step of the way!

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The Ultimate EOFY Checklist For Your Small Business

Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!

Get More Traffic’s Top 10 EOFY Tips

At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler. 

Review And Coordinate Your Accounts

Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year. 

Keep Records And Back Up Your Data

You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive. 

Review Your Insurance

While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance. 

Conduct An Audit

Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand. 

Use Your Calendar

Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns. 

Lodge Your Taxes

In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.

Rectify Bookkeeping Errors

With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.

Implement And Update Management Software

Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run. 

Prepare Financial Reports

Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:

Balance sheet
Cash flow sheet 
Profit-and-Loss (P&L) statement

Prepare For The New Year

If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track. 

Make The Most Out Of Your Social Media Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!

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How to Start Planning Your Best Financial Year Ever!

The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.

However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to ‌get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.

For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.

1. Review Your Existing Business and Marketing Plan

The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.

As you review your business plan, make sure that it includes the following:

  • Your mission and vision statements
  • What products, packages, and services you’re currently offering
  • Your company structure, including the key staff and leaders
  • An overview of how you plan to make sales
  • A map of your basic customer journey

This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves. 

This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.


2. Review the Past Year and Your Current Status

Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.

Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.

Take a day or two to meet with your staff and stakeholders to discuss the following points:

  • A SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Does your current organisational structure need to change to better suit the organisation’s needs?
  • Are you setting the right KPIs for your workforce?
  • How have sales performed in the past year? What milestones were achieved?
  • Competitor analysis–what areas are they succeeding in and how can you match their growth?
  • Are there any plans set in place for unforeseeable challenges?

It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you ‌move forward with setting the right goals for growth.


3. Decide on Your Future Goals and Targets

Now that you know where you’re coming from, it’s time to set your sights on the path ahead. 

Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?

Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.


4. Create a Plan to Bridge that Gap Between Your Current State and Your Future Goals

Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.

To achieve that, you need to do the following:

  • Breakdown each of your goals into several milestones.
  • Set deadlines for each milestone
  • Assign a leader or manager to oversee the accomplishment of each goal
  • Lay out the tasks that need to be accomplished in order for those goals to be achieved.
  • Set KPIs for each of the teams involved

When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.

In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.

Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.

We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!

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