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Margaret O'Connor
06/23/2015

The 3 Key Features You Must Have in Online Marketing

Whether you are stepping into the world of online marketing for the first time, or if you are a savvy marketing business owner, we all have one thing in common – that we should never stop learning and we should never assume that we know it all. As the bright and bubbly crowd that we are here at Get More Traffic, we’re all for learning from those around us. So go on, follow our lead and learn a little something from us! We reckon there are three main points you must always include in your online marketing strategy; websites which are optimised for high conversion, Pay-per-Click advertising, and Search Engine Optimisation (SEO).

Conversion Optimised Website

Your website is the online version of a physical shopfront. People will choose to enter your website based on whether they like the look of your website, or not. Believe it or not, a successful website comes down to whether it has been optimised for conversions. Let’s face it; we live in a world where people expect everything to be available at their fingertips. If your business is not offering this, then people will go elsewhere; they will go to your competition! A website which has been created for optimal conversion rates should come before a Pay-per-Click advertising strategy, and a SEO plan. There is no point in running these methods if they aren’t going to lead your prospective customers to a well-functioning website. It’s why we offer Convertopages as a website conversion product. Speak to your Account Driver today if you are interested in learning more.

Pay Per Click Advertising

Want prospective customers to find you when they are searching for what products and services you offer? Then Pay-per-Click advertising is what you want. It puts your business in front of users at the exact time they are online and looking for the products and services you sell. In terms of timing, you couldn’t get it any better. But what about a user’s buying cycle? What’s that, you ask? This determines where the user is in their search query progress. Users can begin their search online for a product or service, but will revisit that search process four to five separate times before they are ready to click on your ad link. You want to capture their attention when they are at this stage in the buying cycle. Unsure how to do this? It’s the exact reason why you have someone like your Account Driver here at Get More Traffic to help you with this. Speak to them today about your target markets buying cycle.

Digital Online Traffic Networking Office Working Concept

Search Engine Optimisation (SEO)

SEO tactics help your website to rank as high as possible on search engines. We prefer to focus on Google simply due to the sheer size of the online giant! When your website ranks well in Google search, users will inherently trust your website to be relevant to their search query. It also builds trust, brand recognition and it puts you above your competitors. However, SEO does have a bit of a science to it, and getting it to work for your website is seriously a full time job. Due to the fact that a company like Google are always tinkering with their search algorithms, it’s our job to stay on top of what that means for you!

So, gone are the days when you could easily rely on a few advertisements in the local newspaper or radio station. With prospective clients always online, whether that’s via a PC or mobile device, you need to meet them there. The three key features above are what will ensure you can this successfully. If you’re interested in learning how Get More Traffic can help your business, visit our website today or simply give us a call on 1300 332 256 – we’d love to have a chat and help you out any way we can.

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24/11/2021

Give them the Feels! The Power of Emotional Marketing

Are you a music lover? Imagine standing in line to buy tickets to the greatest concert ever. Or, if it’s more appropriate, imagine standing in line outside of an Apple store at 5:00 A.M. just so you can be one of the first to purchase the latest model with some game-changing features and updates.

The curiosity that blossoms when you first hear about this thing, the anticipation that comes with standing in line, and the joy and excitement that hit home when you finally hold that ticket or phone in your hand is the power of emotional marketing.

 

What is Emotional Marketing?

Marketing, in its essence, is all about conveying a message that resonates and creates a connection between the audience and the business. It’s about creating an emotional connection through the telling of a relevant story.

The way that a brand makes you feel and the experience that comes with associating yourself with that brand help create this overall experience. And this experience results from Emotional Marketing. It’s this experience that moves someone from being just a prospect into a customer, and eventually, an avid fan.

 

How to Cultivate Emotion into Your Marketing Campaign

There are a lot of factors that contribute to creating an emotional response in your audience. One element that’s usually the first thing that people notice are the visuals that you use, particularly in your web design.

The way your website is designed should be able to convey the experience of what it’s like to engage and be a part of your brand. Avoid cold and distant designs and focus instead of bringing your brand personality to the forefront.

One example of a brand that does this well is Chubbies Shorts, wherein if you scroll down a bit after the header and some announcements on sales, you’ll get to a part that says, “Welcome to Chubbies. Here is what we believe. We believe in the weekend…” This part goes on into what seems like a manifesto of who Chubbies is and what they’re all about.

This is where both the visuals and copywriting mix and intermingle to create an overall cohesive experience. Audiences who buy into the Chubbies philosophy and experience are more likely to engage with the brand and purchase their items.

 

It’s All About Emotional Storytelling

Marketing and advertising are really just another way of telling and sharing a story.

Keep in mind, however, that it’s not just about you telling your story as a brand or as a business. Rather, it’s about telling your ideal customer’s story better than they could tell it themselves. The best way for you to connect with your audience is to communicate in a way that speaks to them. Use words and phrases that they would use when they try to communicate their pains and problems.

For Chubbies, it’s all about comfort, freedom, and fun. It’s all about the weekend and enjoying the weekend.

For Apple users, it’s all about beautiful, sleek, and intuitive design and use.

Think about the ads that have stuck with you in the past. Think about how they made you feel. Think about how they stimulated your curiosity, how they built up that desire in you to want to purchase their product.

More often than not, they connected with you because they told you a story. And it’s not just any story. It’s your story.

The reason you went out to buy their stuff was because you saw yourself in that ad, in that image, in that setting. And you wanted to be that person.

Emotions are what bridge the connection between a brand and its customers. And the best way to bring out those emotions is through the art of storytelling. It’s not enough to be technically-savvy with design. It’s not enough to be grammatically correct.

Find a way to emotionally connect with your audience by letting them know that you get what they’re feeling. You understand where they’re coming from. And you can help them.

As digital marketing experts, we are expert storytellers as well. Want your brand’s story told? Need help with spreading your story to your ideal audience? Call us today and let’s talk about how we can position your brand as one that people will not only recognise, but will wholeheartedly follow.

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23/11/2021

November Digital Marketing Industry Updates

New Google Features Coming to Increase Privacy and Security

Several new features have been recently released by Google recently that focus on increasing security for its users. These features were rolled out to celebrate Cybersecurity Awareness Month. These updates include Security Hub for Pixel devices, VPN expansion to new countries, and an HTTPS-First Mode for Chrome users. For business owners, the most notable change to pay attention to would be the HTTPS-First Mode. HTTPS websites are secure websites that reduce the risk of online threats. This new feature gives Chrome users a warning before loading a less-secure site. For those not yet on HTTPS, this could greatly affect your traffic and your business, especially if you’re selling products on your website. So if you haven’t secured your site as HTTPS yet, now would be the best time to make sure you make the change.

Google Performance Max Now Open to All Advertisers!

Online consumer behaviour has been in constant flux, especially this past year. It was because of this that Google introduced Performance Max as a step towards automation and a new way to buy Google Ads across Search, YouTube, Display, Discover, Gmail, and Maps, all from a single campaign. Performance Max was first rolled out to a select number of advertisers for testing. And after strong beta results, Google has now released the product to all advertisers worldwide. Google considers Performance Max as a good way to complement your keyword-based Search campaign to help grow your performance across their advertising channels.

Instagram’s Encouraging You to Take a Break!

Do you sometimes wonder where time has gone whenever you decide to take a short break and scroll through your Instagram feed? Before you know it, 60 minutes have passed when you intended to scroll through for about ten. Instagram is well-aware of this and is testing out a new feature that gives you a little nudge that maybe it’s time to take a break from Instagram. How does it work? First, you opt into the feature, and then you get to choose how much time passes before the app will send you a reminder that it’s time for a break. This can be after 10, 20, or 30 minutes. After the allotted time passes, you’ll get a message on the app saying, “Time for a break? Take a moment to reset by closing Instagram.” The feature doesn’t block access from Instagram after the prompt, though, but only sends you a reminder. Taking a break from Instagram will be up to you.

Facebook’s Facial Recognition System is Going Away

Facebook has recently decided to shut down their Facial Recognition system. For those unfamiliar with it, this is the feature that automatically identifies your face in the photos and images uploaded onto the social media platform. This allows Facebook to provide suggestions on who to tag in your photos and also notifies those included in the photo whether they’d like to tag themselves in it. This system was also used to create image descriptions for blind and visually impaired people. However, the system has incurred growing concerns, especially in terms of user privacy. As a result, Facebook has decided to shut down the Facial Recognition system and will explore how else they can use the technology for better-suited purposes.

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