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Jade Fitzpatrick
11/22/2021

Top Google Shopping Optimisation Tips For Christmas

Can you hear the jingling of bells and the sounds of Mariah Carey defrosting after 11 months in hibernation? That’s right, Christmas is right around the corner, and the team at Get More Traffic are here to make sure your business is ready to boost your traffic and maximise your sales over the most wonderful time of the year. One of the easiest ways to do that is by optimising your Google Shopping feed. However, if you’re sitting there thinking, ‘I don’t know how to optimise my Google Shopping feed! I don’t even know if I have one!’; that’s okay. That’s what we’re here for! So, let’s get your Google shopping strategy sorted out, so you have one less thing to worry about this holiday season.

What Is A Google Shopping Feed?

Simply put, Google Shopping is a service provided by Google that lets customers search for, view, and compare products easily. When you search for a term, say ‘rollerskates’, you’ll be shown sponsored ads at the top of the search;

If you learn how to optimise your Google Shopping feed, you’ll be among the first product results

If a customer clicks on the shopping tab, it’ll take them to the Google Shopping feed. It looks a little like this;

Learning how to leverage Google Shopping optimisation means your product will be seen by more consumers

To work on your Google Shopping feed optimisation, you’ll need access to two platforms; Google Ads and Google Merchant Centre. You might already be familiar with Google Ads, where you run your campaigns and control things like budgets, bidding strategy, location, ad schedule, and access insights. The Google Merchant Centre is the place you’ll keep your product feed and upload details about your products. This might include things such as an EAN, prices, colours, ISBNs, etc. 

Your shopping campaign will work a little differently from the search campaign you might be familiar with in Google Ads. In a search campaign, your budget will be used to bid on pre-selected keywords that help get your products and services in front of the people searching for them. On the other hand, you won’t have direct control over which search queries trigger the ads when you launch a shopping campaign. Google crawls shopping advertisers’ sites and feeds to find ads relevant to a given search query. The relevance of your ads depends on the depth and detail of your Google Shopping feed. That’s why it’s crucial you know how to optimise your Google Shopping feed. 

If you don’t have your Google Shopping feed set up, don’t worry; the team at Get More Traffic can work with you to create a campaign that shows off the very best of your products. If you already have a feed up and going but you’re looking for some advice and help with Google Shopping optimisation in time for Christmas, our team can help you with that too. We have some great tips and tricks to help you make the most of your Google Shopping feed this Christmas.

Get More Traffic’s Ultimate Guide To Optimising Google Shopping This Christmas

Did you know that 90% of Australians across all age groups research their Christmas shopping online? These potential customers are all at different stages of their consumer journey. Some will be researching ideas for gifts, some will be comparing prices for specific items. Others will be in the ‘buying’ phase of their journey, ready to spend their money there and then. No matter what stage of the journey your customers are in, you’re going to want a solid Google Shopping campaign to leverage the increased holiday traffic. Lucky for you, the Get More Traffic team have a few tips to help you do just that. 

Use Christmas-related keywords. When planning your Christmas campaign, target keywords such as ‘present ideas’, ‘gifts for teenagers’ or ‘christmas present for mum’. These are the things people tend to search for in their panicked ‘buy’ phase of the consumer journey. This means they’re far more likely to purchase the products that make it straightforward and easy for them. Another audience who tend to search this term are people in their ‘research’ phase of the consumer journey. While they may not necessarily add your product to the cart in a spree of frenzied pre-Christmas panic, your brand and products will be front of mind as they think about what to buy their loved ones.

 

Use your old data to optimise best-selling products. You probably have a good idea of which products will sell well over Christmas, so make sure you do everything you can to promote those items. Don’t waste your budget on poorer-performing or low-value items when you could be investing in higher-value products.

Use product ratings. Reviews and ratings help your product stand out. They drive quality scores, which means you’ll get higher visibility and lower CPC. Additionally, when customers see items with product ratings or reviews, they receive positive reinforcement for their purchase decision.

 

Offer a special deal. If you’re selling an item in a competitive market, you might need to do something to sweeten the deal and entice them to choose your product over your competitor’s. For example, make a special offer promotion, a sale, or a free shipping offer to promote traffic to your site.

 

Provide plenty of information. There’s no such thing as too much information. The more detail you provide when describing your products, the more precisely Google can match your Ads with queries. Make sure you include crucial information like the brand, colour, size, style, model, gender, measurements, and any other relevant attributes. This will give your product the best chance of being seen by holiday shoppers.

 

Choose your category wisely. The Google product category tells Google what your product is, and if you leave it blank, Google will automatically assign it the most appropriate category. If you’re selling embroidery kits as stocking stuffers, don’t just use the tag ‘Arts & Entertainment > Hobbies & Creative Arts’. Instead, make the category as detailed as possible and write ‘Arts & Entertainment > Hobbies & Creative Arts > Arts & Crafts > Craft Organisation > Needlecraft Patterns’.

 

Update your product availability. When a customer sees online that you have something in stock, naturally, they expect to be able to buy that item. If they can’t buy the product online or, heaven forbid, they go into your brick and mortar store to find it unavailable; you’ll lose a customer. 1 in 3 Australian consumers will pick their second-choice brand over their first-choice brand just because it is present when they are ready to buy, so don’t think that your customers will hold out for you to restock!

If You Need Help With Your Google Shopping Optimisation This Christmas, Contact The Team At Get More Traffic. 

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. We’re passionate about helping businesses all over Australia harness the power of SEO and SEM to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to optimise your Google Shopping feed, contact the team at Get More Traffic today!

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31/05/2022

The Ultimate EOFY Checklist For Your Small Business

Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!

Get More Traffic’s Top 10 EOFY Tips

At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler. 

Review And Coordinate Your Accounts

Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year. 

Keep Records And Back Up Your Data

You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive. 

Review Your Insurance

While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance. 

Conduct An Audit

Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand. 

Use Your Calendar

Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns. 

Lodge Your Taxes

In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.

Rectify Bookkeeping Errors

With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.

Implement And Update Management Software

Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run. 

Prepare Financial Reports

Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:

Balance sheet
Cash flow sheet 
Profit-and-Loss (P&L) statement

Prepare For The New Year

If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track. 

Make The Most Out Of Your Social Media Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!

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25/05/2022

How to Start Planning Your Best Financial Year Ever!

The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.

However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to ‌get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.

For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.

1. Review Your Existing Business and Marketing Plan

The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.

As you review your business plan, make sure that it includes the following:

  • Your mission and vision statements
  • What products, packages, and services you’re currently offering
  • Your company structure, including the key staff and leaders
  • An overview of how you plan to make sales
  • A map of your basic customer journey

This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves. 

This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.

 

2. Review the Past Year and Your Current Status

Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.

Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.

Take a day or two to meet with your staff and stakeholders to discuss the following points:

  • A SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Does your current organisational structure need to change to better suit the organisation’s needs?
  • Are you setting the right KPIs for your workforce?
  • How have sales performed in the past year? What milestones were achieved?
  • Competitor analysis–what areas are they succeeding in and how can you match their growth?
  • Are there any plans set in place for unforeseeable challenges?

It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you ‌move forward with setting the right goals for growth.

 

3. Decide on Your Future Goals and Targets

Now that you know where you’re coming from, it’s time to set your sights on the path ahead. 

Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?

Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.

 

4. Create a Plan to Bridge that Gap Between Your Current State and Your Future Goals

Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.

To achieve that, you need to do the following:

  • Breakdown each of your goals into several milestones.
  • Set deadlines for each milestone
  • Assign a leader or manager to oversee the accomplishment of each goal
  • Lay out the tasks that need to be accomplished in order for those goals to be achieved.
  • Set KPIs for each of the teams involved

When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.

In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.

Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.

We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!

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