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Margaret O'Connor

Top Ten Tips on How to Stay Competitive in an ever increasing Digital Market

Remember that kid at school who was always fiercely competitive in everything they did? Regardless of if it was a spelling bee or the athletics carnival, they wanted to win it all. You know what? You can learn a lesson or two from that kid you remember at school, because in all likelihood they possess a few characteristics which are vital to successful business in the digital market.

Find your competitive advantage

I’m a great observer. I can pick out personality traits in people and determine what types of scenarios and situations they’ll overcome or fail. The same goes for business owners (yes, I mean you). Because you know what, your customers can sense it too. Your employees can sense it. If you’re competitive, it probably means you’re fairly determined as well, and people will naturally be drawn to you. But just being a competitive person doesn’t equal success. I’ve roamed and wandered the world wide web, listened to people like you, observed and watched and as a result, I’ve come up with ten tips you need in order to stay competitive online.

  •  Don’t always keep it the same

Mix it up! Run several online campaigns at once and see which one works best. Don’t just stick to one and sit on your hands (gross by the way)! If it’s one thing you have to be aware of, the only constant in the online marketplace is change. Like the ocean, the current pulls this way and that, the tide goes in and goes out. Online is never stagnant, so neither should you.

  •  Determine what you want to achieve

Do you have a specific ROI you need to hit? Have you got a specific goal in place which you know you need to reach before the financial year is up? If your only goal sounds like, ‘to make a profit’ then yes, you’re on the right playing field, but you’re playing in the wrong position. Get specific! What steps must you take in order to make a profit? These are goals too. Recognise them as such.

  •  Make Progress.

Tackle your goal with small steps to help you feel like you’re making progress. This intrinsically ties in with the point above. If you have a goal set for June, every morning in March is going to feel so far away and you will inevitably lose your competitive edge. Ever heard that productivity is helped with positive encouragement? If you do this for yourself through setting small goals to reach your ultimate one, you’ll be so more aware of the progress you’re making (duh).

  •  Put in the time and effort

Don’t be afraid if this means money, if necessary. You reap what you sow. Putting in the time and effort to your strategic marketing initiatives will help you to track and collect data so you can make better, informed decisions.

  •  Don’t go it alone

Use the expertise you have access to. Can I let you in on a secret? Nothing irritates me more than someone who won’t take smart and intelligent advice. Yes, you are your own boss, but, if you don’t listen to the specialty knowledge of those you pay, whether that be a contractor or an employee, why have them there?

  •  De-stress

You can’t be competitive if you’re making yourself sick with stress. Try to schedule in time over your weekend, or whenever you get a chance away from your business, to totally chill. Turn off your phone. Look after your health. Your business will thank you for it.

  •  Embrace the lows to get to the highs.

There are going to be bad days. Use them and learn from them. To actually stay competitive, you have to know how to learn from mistakes. At the end of the day, it doesn’t matter if the mistake is your, or not. No one got to the top without starting somewhere near the bottom.

  •  Educate yourself

If you commit to be constant learning, you’ll equip yourself with up-to-date knowledge and information. Consumers make judgements in the space of mere seconds, and seemingly irrelevant things, such as how quick your website loads, can either equal a new conversion for you, or your competitor. If you educate yourself, you’ll know that sometimes you just have to sweat the small stuff. Also, if consumers are purchasing something from you, they want to feel safe about it. Project yourself as an expert and you stomp down any buyer’s remorse.

  •  Listen to your consumers.

An amazing example is the idea of the ‘mountain bike’, or as they were originally called, ‘clunkers’. Mountain bikes were created by the consumer. If you’re listening to your consumers, your chances of being privy to a new idea, a new USP dramatically increases. If you’re listening to your customers, you’re likely to stay competitive.

  •  A great predictor of true success?

It’s not social intelligence, or your IQ score, as you might think. It’s determined grit. You need to treat your endeavours as a marathon, not a sprint.

Yes, I can picture you nodding your head in agreement with me now (even as I’m nodding my head as I type this sentence). Implement these and you’ll wish you had that competitive kid’s number from school, just so you can ask for a re-match in that class quiz. Well we can’t give you that number, but we can certainly give you ours (which is way better FYI). Give us a buzz on 1300 332 256, or visit our site and we’ll work on a competitive online business plan with you.

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The Ultimate EOFY Checklist For Your Small Business

Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!

Get More Traffic’s Top 10 EOFY Tips

At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler. 

Review And Coordinate Your Accounts

Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year. 

Keep Records And Back Up Your Data

You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive. 

Review Your Insurance

While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance. 

Conduct An Audit

Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand. 

Use Your Calendar

Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns. 

Lodge Your Taxes

In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.

Rectify Bookkeeping Errors

With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.

Implement And Update Management Software

Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run. 

Prepare Financial Reports

Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:

Balance sheet
Cash flow sheet 
Profit-and-Loss (P&L) statement

Prepare For The New Year

If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track. 

Make The Most Out Of Your Social Media Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!

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How to Start Planning Your Best Financial Year Ever!

The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.

However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to ‌get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.

For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.

1. Review Your Existing Business and Marketing Plan

The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.

As you review your business plan, make sure that it includes the following:

  • Your mission and vision statements
  • What products, packages, and services you’re currently offering
  • Your company structure, including the key staff and leaders
  • An overview of how you plan to make sales
  • A map of your basic customer journey

This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves. 

This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.


2. Review the Past Year and Your Current Status

Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.

Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.

Take a day or two to meet with your staff and stakeholders to discuss the following points:

  • A SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Does your current organisational structure need to change to better suit the organisation’s needs?
  • Are you setting the right KPIs for your workforce?
  • How have sales performed in the past year? What milestones were achieved?
  • Competitor analysis–what areas are they succeeding in and how can you match their growth?
  • Are there any plans set in place for unforeseeable challenges?

It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you ‌move forward with setting the right goals for growth.


3. Decide on Your Future Goals and Targets

Now that you know where you’re coming from, it’s time to set your sights on the path ahead. 

Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?

Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.


4. Create a Plan to Bridge that Gap Between Your Current State and Your Future Goals

Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.

To achieve that, you need to do the following:

  • Breakdown each of your goals into several milestones.
  • Set deadlines for each milestone
  • Assign a leader or manager to oversee the accomplishment of each goal
  • Lay out the tasks that need to be accomplished in order for those goals to be achieved.
  • Set KPIs for each of the teams involved

When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.

In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.

Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.

We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!

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