Twitter Analytics: How To Improve Your Content
Founded in 2006, Twitter quickly became one of the top social networking sites for individuals and businesses alike. However, it wasn’t until 2014 that they introduced Twitter analytics, a useful tool for measuring and boosting your impact on the platform itself. On the homepage of Twitter, click on your profile image in the top right corner to show the drop-down menu and select analytics. From there, we can show you some great reasons to start using Twitter analytics to improve your content.
Observe Your Content Engagement
Under the ‘Tweets’ tab, you can view the impressions, engagements and the engagement rate (which is a division of engagement by impressions) for each of your posts. These tabs include things such as retweets, favourites, replies, and clicks. To view those specifics, all you need to do is click on the tweet you wish to research further. This is a great tool for understanding which content receives the most audience engagement.
Get Specifics About Your Followers
Moving from the ‘Tweets’ tab to the ‘Audiences’ tab, you get to view valuable insights about your followers such as their age, gender, and where they’re from. You also get to find out what their interests are which will help you tailor your content more specifically. This tool also allows you to see who your followers are following, meaning you might find out if they’re staying up to date with some of your competitors as well.
Watch Your Follower Base
Twitter analytics allows the user to track their follower growth through an interactive timeline starting from day dot. If you see a drop in your follower count, revisit the tweets you made that day, week or month and check the analytics to see if those posts didn’t take as well as usual. Another contributing factor could be a lack of responses to customers who have tweeted you. Always take time to reply to your consumers and ensure you do it quickly as Twitter users expect businesses to reply within the hour. Watching your follower base can help you learn from your mistakes and avoid them in the future.
Understand Interactions
Sure you can research the best time of day to post to get the attention of Brisbanites or Sydneysiders, or even find an online tool whose analytics can decipher the best posting time, but no one knows your account data like you do. Unfortunately, Twitter removed the feature that allows you to customise the date range to just one day to find a perfect time, but you can still customise it to analyse when you published your highest-performing tweets.
All of this information can help you determine if spending money on your Twitter Ads is worth it, or if you should stick with organic posts. Additionally, Twitter analytics can help you learn how to better shape your content and discover what you can do with it. By analysing your posts you can adjust your social media strategy and pave a successful way to move forward with more leads and conversions.
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