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06/07/2018

Twitter Analytics: How To Improve Your Content

Founded in 2006, Twitter quickly became one of the top social networking sites for individuals and businesses alike. However, it wasn’t until 2014 that they introduced Twitter analytics, a useful tool for measuring and boosting your impact on the platform itself. On the homepage of Twitter, click on your profile image in the top right corner to show the drop-down menu and select analytics. From there, we can show you some great reasons to start using Twitter analytics to improve your content.

Observe Your Content Engagement

Under the ‘Tweets’ tab, you can view the impressions, engagements and the engagement rate (which is a division of engagement by impressions) for each of your posts. These tabs include things such as retweets, favourites, replies, and clicks. To view those specifics, all you need to do is click on the tweet you wish to research further. This is a great tool for understanding which content receives the most audience engagement.

twitter analytics

Get Specifics About Your Followers

Moving from the ‘Tweets’ tab to the ‘Audiences’ tab, you get to view valuable insights about your followers such as their age, gender, and where they’re from. You also get to find out what their interests are which will help you tailor your content more specifically. This tool also allows you to see who your followers are following, meaning you might find out if they’re staying up to date with some of your competitors as well.

twitter analytics

Watch Your Follower Base

Twitter analytics allows the user to track their follower growth through an interactive timeline starting from day dot. If you see a drop in your follower count, revisit the tweets you made that day, week or month and check the analytics to see if those posts didn’t take as well as usual. Another contributing factor could be a lack of responses to customers who have tweeted you. Always take time to reply to your consumers and ensure you do it quickly as Twitter users expect businesses to reply within the hour. Watching your follower base can help you learn from your mistakes and avoid them in the future.

twitter analytics

Understand Interactions

Sure you can research the best time of day to post to get the attention of Brisbanites or Sydneysiders, or even find an online tool whose analytics can decipher the best posting time, but no one knows your account data like you do. Unfortunately, Twitter removed the feature that allows you to customise the date range to just one day to find a perfect time, but you can still customise it to analyse when you published your highest-performing tweets.

twitter analytics

All of this information can help you determine if spending money on your Twitter Ads is worth it, or if you should stick with organic posts. Additionally, Twitter analytics can help you learn how to better shape your content and discover what you can do with it. By analysing your posts you can adjust your social media strategy and pave a successful way to move forward with more leads and conversions.

Need some more assistance in making your business succeed in the digital world? Get in touch with our marketing experts at Get More Traffic today on 1300 332 256!

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24/11/2021

Give them the Feels! The Power of Emotional Marketing

Are you a music lover? Imagine standing in line to buy tickets to the greatest concert ever. Or, if it’s more appropriate, imagine standing in line outside of an Apple store at 5:00 A.M. just so you can be one of the first to purchase the latest model with some game-changing features and updates.

The curiosity that blossoms when you first hear about this thing, the anticipation that comes with standing in line, and the joy and excitement that hit home when you finally hold that ticket or phone in your hand is the power of emotional marketing.

 

What is Emotional Marketing?

Marketing, in its essence, is all about conveying a message that resonates and creates a connection between the audience and the business. It’s about creating an emotional connection through the telling of a relevant story.

The way that a brand makes you feel and the experience that comes with associating yourself with that brand help create this overall experience. And this experience results from Emotional Marketing. It’s this experience that moves someone from being just a prospect into a customer, and eventually, an avid fan.

 

How to Cultivate Emotion into Your Marketing Campaign

There are a lot of factors that contribute to creating an emotional response in your audience. One element that’s usually the first thing that people notice are the visuals that you use, particularly in your web design.

The way your website is designed should be able to convey the experience of what it’s like to engage and be a part of your brand. Avoid cold and distant designs and focus instead of bringing your brand personality to the forefront.

One example of a brand that does this well is Chubbies Shorts, wherein if you scroll down a bit after the header and some announcements on sales, you’ll get to a part that says, “Welcome to Chubbies. Here is what we believe. We believe in the weekend…” This part goes on into what seems like a manifesto of who Chubbies is and what they’re all about.

This is where both the visuals and copywriting mix and intermingle to create an overall cohesive experience. Audiences who buy into the Chubbies philosophy and experience are more likely to engage with the brand and purchase their items.

 

It’s All About Emotional Storytelling

Marketing and advertising are really just another way of telling and sharing a story.

Keep in mind, however, that it’s not just about you telling your story as a brand or as a business. Rather, it’s about telling your ideal customer’s story better than they could tell it themselves. The best way for you to connect with your audience is to communicate in a way that speaks to them. Use words and phrases that they would use when they try to communicate their pains and problems.

For Chubbies, it’s all about comfort, freedom, and fun. It’s all about the weekend and enjoying the weekend.

For Apple users, it’s all about beautiful, sleek, and intuitive design and use.

Think about the ads that have stuck with you in the past. Think about how they made you feel. Think about how they stimulated your curiosity, how they built up that desire in you to want to purchase their product.

More often than not, they connected with you because they told you a story. And it’s not just any story. It’s your story.

The reason you went out to buy their stuff was because you saw yourself in that ad, in that image, in that setting. And you wanted to be that person.

Emotions are what bridge the connection between a brand and its customers. And the best way to bring out those emotions is through the art of storytelling. It’s not enough to be technically-savvy with design. It’s not enough to be grammatically correct.

Find a way to emotionally connect with your audience by letting them know that you get what they’re feeling. You understand where they’re coming from. And you can help them.

As digital marketing experts, we are expert storytellers as well. Want your brand’s story told? Need help with spreading your story to your ideal audience? Call us today and let’s talk about how we can position your brand as one that people will not only recognise, but will wholeheartedly follow.

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23/11/2021

November Digital Marketing Industry Updates

New Google Features Coming to Increase Privacy and Security

Several new features have been recently released by Google recently that focus on increasing security for its users. These features were rolled out to celebrate Cybersecurity Awareness Month. These updates include Security Hub for Pixel devices, VPN expansion to new countries, and an HTTPS-First Mode for Chrome users. For business owners, the most notable change to pay attention to would be the HTTPS-First Mode. HTTPS websites are secure websites that reduce the risk of online threats. This new feature gives Chrome users a warning before loading a less-secure site. For those not yet on HTTPS, this could greatly affect your traffic and your business, especially if you’re selling products on your website. So if you haven’t secured your site as HTTPS yet, now would be the best time to make sure you make the change.

Google Performance Max Now Open to All Advertisers!

Online consumer behaviour has been in constant flux, especially this past year. It was because of this that Google introduced Performance Max as a step towards automation and a new way to buy Google Ads across Search, YouTube, Display, Discover, Gmail, and Maps, all from a single campaign. Performance Max was first rolled out to a select number of advertisers for testing. And after strong beta results, Google has now released the product to all advertisers worldwide. Google considers Performance Max as a good way to complement your keyword-based Search campaign to help grow your performance across their advertising channels.

Instagram’s Encouraging You to Take a Break!

Do you sometimes wonder where time has gone whenever you decide to take a short break and scroll through your Instagram feed? Before you know it, 60 minutes have passed when you intended to scroll through for about ten. Instagram is well-aware of this and is testing out a new feature that gives you a little nudge that maybe it’s time to take a break from Instagram. How does it work? First, you opt into the feature, and then you get to choose how much time passes before the app will send you a reminder that it’s time for a break. This can be after 10, 20, or 30 minutes. After the allotted time passes, you’ll get a message on the app saying, “Time for a break? Take a moment to reset by closing Instagram.” The feature doesn’t block access from Instagram after the prompt, though, but only sends you a reminder. Taking a break from Instagram will be up to you.

Facebook’s Facial Recognition System is Going Away

Facebook has recently decided to shut down their Facial Recognition system. For those unfamiliar with it, this is the feature that automatically identifies your face in the photos and images uploaded onto the social media platform. This allows Facebook to provide suggestions on who to tag in your photos and also notifies those included in the photo whether they’d like to tag themselves in it. This system was also used to create image descriptions for blind and visually impaired people. However, the system has incurred growing concerns, especially in terms of user privacy. As a result, Facebook has decided to shut down the Facial Recognition system and will explore how else they can use the technology for better-suited purposes.

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