Is there a video ad or commercial that stuck with you so much that you’d never forgotten it even after several years? How about one that turned you into a loyal fan of a particular brand or product for years and years to come?
Video marketing has definitely changed over the last couple of decades. Back in the day, much of marketing and branding content was consumed through the radio airwaves or between your favourite TV shows. These days, most companies make use of content marketing and online advertising to target potential customers on search engines and social media.
The use of online video marketing has become so prevalent that more and more companies and marketers are leveraging off of its rise and popularity. In fact, a recent survey by Brightcove showed that 95% of business-to-business (B2B) consumers agree that video places an enormous influence on their decision to make a purchase. About 85% of B2B buyers would choose to watch a product demo video rather than read about it through a blog post or article.
If your company has yet to dip its toes into creating marketing videos, here are some important reasons you should seriously consider doing so.
Would you believe that 97% of B2B buyers surveyed claim that watching a video has helped them form a sense of trust in a company’s ability to deliver on its promises? In fact, 88% of the B2B buyers surveyed have consumed a company’s videos in order to learn more about their products and services.
This is where content marketing comes into play for most companies, because not just any type of video will help you capture leads and conversions. According to the survey, some of the most viewed types of videos they consumed in the last three months include:
Many of these types of videos can be considered branding content. This just means that the videos made are not going for the hard sell. Rather, they are attempting to educate viewers about their products and services. This type of content marketing helps create authority and trust for the brand by showing off their expertise to their audience.
This brings us to our second point.
Building trust and authority is one of the most important things a company can do for their business. In fact, it’s these two things that turn a window-shopper into a paying customer. Building trust, however, requires an audience that’s willing to listen.
When it comes to learning about a company or its products, Wyzowl discovered that 73% of people would much prefer to watch a video rather than read a text-based article. In fact, only 11% of people would choose to read a website, article, or blog post. If you’re reading this right now, you’re part of the minority.
Additionally, the Brightcove survey shows that 93% of B2B buyers say that watching a video has helped them form a sense of trust in a company’s ability to deliver on its promises. In Wyzowl’s survey, 88% of those surveyed said that they were convinced to buy a product or service after watching a brand’s video, while 78% said that watching a video convinced them to download or buy a piece of software or app.
This means that the messaging contained in your video is extremely important. Whether your video contains testimonials, tutorials, or other forms of branding content, what’s important is that you’re able to acknowledge their pain points, and convince them that you hold the solution to their problems.
A huge 87% of marketers say that video has helped them increase their traffic. In fact, in the same survey 86% of marketers say video has helped them increase leads, while 81% say that it has helped directly increase sales.
Maximise Your Video Ad Exposure with Our Digital Marketing Experts at Get More Traffic
There are tremendous opportunities in video marketing and content marketing these days, and those opportunities only seem to be growing. Digital marketing and advertising, though, takes time away from you managing and running your business. Let our digital marketing experts here at Get More Traffic help! Whether you want to run your video through Google Ads, YouTube, or Social Media, we can help set you up and get started climbing that ladder towards online success. Contact the team at Get More Traffic today!