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What is Keyword Difficulty and how does it affect your rankings?

Keyword difficulty refers to the metric used to measure the amount of effort it would take for content to rank first on search engines for a certain keyword. The higher the keyword difficulty, the more time and effort is needed for you to achieve the desired result.

Does that mean, then, that it’s better to go after keywords that are less difficult?

The truth is not as simple. While difficult keywords do require more effort, oftentimes that effort proves to be worth it. As you plan out your content strategy, make sure that you choose which keywords to target based on both keyword difficulty and search volume. Balance is key when planning out a long-term content strategy. 


How Do You Determine Keyword Difficulty?

There are a couple of factors that are considered when determining keyword difficulty. These include:

  • Competition
  • Domain Authority 
  • Search Intent
  • Content Quality
  • Backlink Quality

Let’s go through them one by one.



When it comes to competition in SEO, there are different types of competitors that you have to take into account: industry competitors (or other companies within the same industry, selling similar products and services) and keyword competitors (which include those who are currently ranking for those keywords, as well as other domains that are creating content for a similar audience).

When considering keyword difficulty you have to take into account just how many people are also trying to rank for that particular keyword. The greater the competition, the greater the difficulty. 

Scope out the competition and what kind of content it is they’re writing, and then you can figure out how you can create content that both serves your audience and differentiates yourself from them.


Domain Authority

Building authority online takes a lot of time and effort, especially when your competition is already well-established on search engine ranking pages (SERPs). Tools like SEMRush can help you evaluate where you stand in terms of domain authority, but building authoritative content that increases your score will largely depend on your content strategy.

Domain authority is based on two things: your own authority and your competition’s authority.

If your website is fairly new as compared to your competition (which might be well-established)  this brings keyword difficulty to higher levels. It’s an uphill battle to prove to search engines that your content is better than those already ranking at the top spot.


Search Intent

As you’re building your authority, always consider if your content is actually getting clicks and if those clicks result in a higher average time spent on page. You want to make sure that people are actually reading your content. Sometimes low metrics only means that the keyword just isn’t suited for the type of content you’ve published.

The easiest way to evaluate search intent is to type your keyword onto Google and look at what types of content appear in the results. Are they similar to, or aligned with the intent behind your content? Or are they vastly different?


Content Quality

It’s all about quality content. But what is content quality, and how is it determined? 

Quality content includes many of the factors mentioned previously. A piece of content should be receiving enough clicks and read for Google to consider it authoritative.

Quality content usually covers a topic in-depth. In fact, many content marketers have attested that long-form content consisting of 3,000 words or more receives more traffic, shares, and backlinks than content that consists of only 1,000 words or less.

Quality content, of course, is also free of grammatical errors and shows a native-level command of the language.

Most of all content quality is determined by the practical value it’s able to give readers. What will your readers take away from reading your blog post or article? Will they come out more informed, enlightened, and empowered? These are some things to consider when creating quality content.


Backlink Quality

Like social shares, backlinks are a good metric to show whether a piece of content is helpful, relevant, and authoritative. However, not all backlinks are equal.

Quality backlinks are those that come from authoritative sources. Backlinks such as these signal to Google that your site is trustworthy and helps build your domain authority.

What that means for keyword difficulty, then, is that if your competitors have strong backlink profiles then it becomes increasingly difficult to try and rank for those same keywords. You can still continue at working on building your own authority over time even as your competitors build theirs.


Ranking for difficult keywords can be taxing and time consuming. And oftentimes business owners don’t have the time and energy to be able to build long term content strategies to suit their SEO needs. But that’s where Get More Traffic can lend a hand. If you’re looking for a partner to help you build your domain authority and rank for difficult keywords, contact the team at Get More Traffic today!

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The Ultimate EOFY Checklist For Your Small Business

Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!

Get More Traffic’s Top 10 EOFY Tips

At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler. 

Review And Coordinate Your Accounts

Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year. 

Keep Records And Back Up Your Data

You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive. 

Review Your Insurance

While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance. 

Conduct An Audit

Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand. 

Use Your Calendar

Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns. 

Lodge Your Taxes

In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.

Rectify Bookkeeping Errors

With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.

Implement And Update Management Software

Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run. 

Prepare Financial Reports

Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:

Balance sheet
Cash flow sheet 
Profit-and-Loss (P&L) statement

Prepare For The New Year

If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track. 

Make The Most Out Of Your Social Media Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!

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How to Start Planning Your Best Financial Year Ever!

The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.

However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to ‌get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.

For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.

1. Review Your Existing Business and Marketing Plan

The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.

As you review your business plan, make sure that it includes the following:

  • Your mission and vision statements
  • What products, packages, and services you’re currently offering
  • Your company structure, including the key staff and leaders
  • An overview of how you plan to make sales
  • A map of your basic customer journey

This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves. 

This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.


2. Review the Past Year and Your Current Status

Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.

Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.

Take a day or two to meet with your staff and stakeholders to discuss the following points:

  • A SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Does your current organisational structure need to change to better suit the organisation’s needs?
  • Are you setting the right KPIs for your workforce?
  • How have sales performed in the past year? What milestones were achieved?
  • Competitor analysis–what areas are they succeeding in and how can you match their growth?
  • Are there any plans set in place for unforeseeable challenges?

It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you ‌move forward with setting the right goals for growth.


3. Decide on Your Future Goals and Targets

Now that you know where you’re coming from, it’s time to set your sights on the path ahead. 

Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?

Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.


4. Create a Plan to Bridge that Gap Between Your Current State and Your Future Goals

Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.

To achieve that, you need to do the following:

  • Breakdown each of your goals into several milestones.
  • Set deadlines for each milestone
  • Assign a leader or manager to oversee the accomplishment of each goal
  • Lay out the tasks that need to be accomplished in order for those goals to be achieved.
  • Set KPIs for each of the teams involved

When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.

In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.

Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.

We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!

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