One of the biggest concerns of any small business owner is how to attract more customers, especially in this increasingly online world. Of course, having a website has proven to be able to help bring in more customers and sales to local businesses. But you also have to make sure that your website is optimised for on-page SEO so that search engines can find and rank your page.
One way to increase your traffic and conversions for your website is to work to get high-quality links. And in this post, we’ll be discussing why that’s important, and a few small steps on how to go about acquiring those links.
Reputation is key in building up your small business. You want to be an authority in your industry, someone knowledgeable and of good repute. And one way to showcase your authority is by showing your audience that you’ve done your research.
Linking to high-quality and credible sources is a good way to gain customers’ trust. Always link back to your sources and don’t worry about whether you’ll lose traffic because of it. Linking to other websites actually increases your authority and your credibility, because it shows your readers and customers that you’re not just making stuff up.
One way to avoid losing that traffic to your website, or minimising your bounce rate, is to make sure that all the links you put in are opened in a “New Tab”. This means that every time a reader clicks on one of your sources, the link opens in a new tab, making it easier for the reader to go back to read the rest of your article.
Linking to other sites, especially your sources, actually helps bring attention to your own. Website owners will usually link back to you, which then allows you to leverage off of their audience and traffic.
Make sure to communicate with the sites that you’re linking to. Send them a quick message that you found their article helpful and linked back to them on one of your own pages. This is the best way to encourage them to share your post as well.
By continuously linking to high authority websites, you’re not only building your own reputation, but also creating a network of relationships with other sites, bloggers, and editors. For example, reaching out to influencers and building a steady relationship with them helps both parties.
Of course, not every attempt to connect will end with you being able to establish a working relationship with these site owners. But as long as you keep at it, you’ll surely continue to build up your audience.
Not every link back to your website is a healthy one. Backlinks from websites that are not related to your content, for example, do little to help your SEO and rankings. In fact, they might even be hurting it.
Always do due diligence researching the websites that you link to, as well as those that link back to you. Make sure their content is relevant to your topic and that your target audiences are similar. Most of all, make sure that those sites don’t contain:
The last thing you want is for these factors to become an issue for your customers, or a reason for them to not engage with your business.
If you want to audit the backlinks that you’re receiving from other websites, one tool that’s helpful is Monitor Backlinks. This tool helps notify you each time your website is linked to by another, giving you a chance to evaluate those links before they can cause any potential harm.
Of course, all this takes work and time away from other tasks that might be pressing for your business. Thankfully, our agents are among the best at SEO and can help you get on track and stay on track in driving organic traffic to your website. Interested? Give us a call and one of our agents will get back to you with ideas on how we can help your business take that giant leap to the next level.