Chat with us, powered by LiveChat
Jade Fitzpatrick

Why You Shouldn’t Pause Your Ads Over Christmas

You might think there isn’t much of a point in keeping your Google Smart Shopping ads running over Christmas, but pausing them could have catastrophic impacts on your business. Okay, so maybe it’s not that bad; your business isn’t going to collapse, but pausing your ads really can have adverse effects on your brand, forcing you to put in more hard yards than is necessary to climb back up the Google search ranking ladder. Not really sure how it all works? Not to worry, because our digital marketing experts at Get More Traffic have collated a bunch of information to help you further understand the importance of keeping your Google shopping strategy up and running over the Christmas period. 

GMT’s Hot Tips For Running Your Google Smart Shopping Strategy Over Christmas

Christmas is nearly here, and if you haven’t already figured out how your ads will run over the holidays, don’t stress because there is still time. Below is a list of our hottest Google Shopping management tips to help you overtake the competition this Christmas. We recommend: 

  • Regularly reviewing your bids. Not only should you be bidding aggressively these holidays, but it’s crucial to review your bids on a regular basis to ensure you remain above your competition.
  • Prioritising high-value products. According to Google, high-value products that appear in the top search results receive up to 3 times the shopper engagement. 
  • Research your competitors. Do your best to understand your competition’s ad campaigns and adjust your own accordingly. 
  • The earlier, the better. For higher traffic and sales volumes, it’s better to begin planning your Google Smart Shopping as soon as possible.
  • Automating your ad placement. This will help you remain consistent and competitive, potentially increasing conversions and leads. 
  • Prepare your budget early. This will allow you to align your budget with expected sales, meaning there will be no need to hit the brakes on your shopping ads. 

Benefits Of Keeping Your Shopping Ads Running During The Holiday Period

If you’re here, you’re likely considering pausing your shopping ads over Christmas. We’re experts in digital marketing, and we’re here to tell you to stop right there. You might think bringing your ads to a temporary halt is the best option, but in reality, running your campaign throughout the holiday period will be super beneficial to your business. Running shopping ads over the holidays means:

  • There is a reduced bid for keywords. Those of your competitors who have decided to pause their ads will likely hinder their Google ranking. This allows you to rank higher for chosen keywords.
  • You will attract more last-minute shoppers. Not everyone can have their Christmas gifts sorted in October. Attract last-minute shoppers by keeping your ads active over the holidays.
  • Your business will be exposed to more consumers. Most people take a break from work over Christmas. This means they have more time for scrolling and large Christmas bonuses for spending.
  • Revenue. You might think pausing ads will save you money, but in the long term keeping your Google Smart Shopping ads active over Christmas affords you the opportunity for increased revenue. So spend now to save later. That’s our motto. 
  • Increased traffic to your site. This is especially effective for tradies who are working over Christmas. Running your ads will allow you to be among the top search results, allowing exposure to more consumers and increasing sales/business.
  • Spending increases. People spend more this time of year, that’s just a fact! So it wouldn’t make sense to bury your company during the gifting period.
  • ‘Tis the season for new year’s resolutions. Specifically great for fitness and wellbeing businesses, running ads over Christmas can really play into consumers’ new year’s ideals.
  • Boxing day sales! Why would people shop around when they can get a great deal at their fingertips? Keep your ads up and running to stay ahead of the game. 

What You Stand To Lose If You Pause Your Shopping Ads Over Christmas

We’ve talked about the benefits of keeping your campaign running this holiday season. But what we haven’t touched on is how pausing your ads might hinder your brand in the long run. What we mean by that is:

  • Higher bids after reactivation. Returning to ads after Christmas means you’ll have to bid even higher when you return. This takes time, increases costs and uses unnecessary resources that could be more effectively utilised elsewhere. 
  • You’ll miss out on valuable traffic. Not appearing among the top Google results means you miss out on valuable leads and conversions. 
  • Your rankings will suffer. Those who keep their ads running surpass those businesses that don’t. This is because Google thinks you are no longer active and prioritises businesses that are still campaigning.

If You’re Looking For A Premium Digital Marketing Company To Help Drive Your Sales, Get More Traffic Can Help

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. We’re passionate about helping businesses all over Australia harness the power of Google Smart Shopping to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to optimise your Google Shopping feed, contact the team at Get More Traffic today!

Recent Posts


The Ultimate EOFY Checklist For Your Small Business

Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!

Get More Traffic’s Top 10 EOFY Tips

At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler. 

Review And Coordinate Your Accounts

Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year. 

Keep Records And Back Up Your Data

You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive. 

Review Your Insurance

While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance. 

Conduct An Audit

Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand. 

Use Your Calendar

Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns. 

Lodge Your Taxes

In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.

Rectify Bookkeeping Errors

With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.

Implement And Update Management Software

Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run. 

Prepare Financial Reports

Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:

Balance sheet
Cash flow sheet 
Profit-and-Loss (P&L) statement

Prepare For The New Year

If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track. 

Make The Most Out Of Your Social Media Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!

Read More


How to Start Planning Your Best Financial Year Ever!

The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.

However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to ‌get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.

For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.

1. Review Your Existing Business and Marketing Plan

The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.

As you review your business plan, make sure that it includes the following:

  • Your mission and vision statements
  • What products, packages, and services you’re currently offering
  • Your company structure, including the key staff and leaders
  • An overview of how you plan to make sales
  • A map of your basic customer journey

This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves. 

This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.


2. Review the Past Year and Your Current Status

Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.

Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.

Take a day or two to meet with your staff and stakeholders to discuss the following points:

  • A SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Does your current organisational structure need to change to better suit the organisation’s needs?
  • Are you setting the right KPIs for your workforce?
  • How have sales performed in the past year? What milestones were achieved?
  • Competitor analysis–what areas are they succeeding in and how can you match their growth?
  • Are there any plans set in place for unforeseeable challenges?

It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you ‌move forward with setting the right goals for growth.


3. Decide on Your Future Goals and Targets

Now that you know where you’re coming from, it’s time to set your sights on the path ahead. 

Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?

Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.


4. Create a Plan to Bridge that Gap Between Your Current State and Your Future Goals

Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.

To achieve that, you need to do the following:

  • Breakdown each of your goals into several milestones.
  • Set deadlines for each milestone
  • Assign a leader or manager to oversee the accomplishment of each goal
  • Lay out the tasks that need to be accomplished in order for those goals to be achieved.
  • Set KPIs for each of the teams involved

When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.

In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.

Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.

We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!

Read More