The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.
However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.
For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.
The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.
As you review your business plan, make sure that it includes the following:
This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves.
This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.
Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.
Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.
Take a day or two to meet with your staff and stakeholders to discuss the following points:
It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you move forward with setting the right goals for growth.
Now that you know where you’re coming from, it’s time to set your sights on the path ahead.
Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?
Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.
Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.
To achieve that, you need to do the following:
When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.
In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.
Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.
We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!