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Jade Fitzpatrick

Omnichannel Shopping Explained – Leverage Your Buying Cycle

Welcome back, drivers! In this month’s blog, we’ll talk about digital trends and how you can leverage your omnichannel to drive traffic and sales to your business. But before we accelerate into the nitty-gritty, we’re going to hit the brakes for a second and discuss what exactly the omnichannel is and how businesses can use it to really increase the consumer journey.

Alright Then. What Is The Omnichannel?

Omnichannel is not a new term but its implementation has become increasingly popular over the last couple of years. With Covid-19 changing the way we shop, the use of the omnichannel has skyrocketed, with consumers valuing quality and ease over traditional shopping methods. But what exactly is the omnichannel you ask? Well, allow us to fill you in.

The omnichannel refers to a consumer journey that is seamless and effortless. It’s a comprehensive shopping experience that integrates various shopping modes to help make the consumer journey as easy and convenient as possible. But didn’t you just describe multi-channel? No. No, we did not. It might be a little confusing at first but we’re going to break it down for you:

Multi-channel refers to the use of various shopping modes to make a purchase;

Omnichannel, on the other hand, allows buyers to begin their shopping journey using one mode and complete it using another. Still confused? Watch the video below to help gain a better understanding of omnichannel versus multi-channel.

And How Do I Use It To My Advantage?

Now we’re all on the same page, let’s talk about how you can take industry trends to leverage your omnichannel and increase sales.

Understand consumer expectations. If you want to drive your omnichannel to success, it’s important to understand what it is consumers really want out of your business. It is also worthwhile to find out what they expect out of their shopping experience. This can look like everything from click and collect to applying promotion codes at the checkout. Researching shopping trends, target audiences, and the competition will help you figure out exactly what your average consumer is after.
Upsell on all platforms. You know when you’re shopping at a brick and mortar store and before you finalise the purchase the cashier asks if you’re like to add something extra to your cart? Well, this is a technique you can also use on the omnichannel. What’s great about this is you can tailor each upsell to the consumer’s needs. ‘Oh, I can see you’ve added rollerskates to your cart, why not add these elbow pads, too.’ Taking advantage of this can help increase sales and shows each consumer you understand what they’re after and can tailor to their needs.
Blasts. Maybe you’re short on supply and want to inform your customers of such. Or perhaps your state has flooded, (Queensland we’re looking at you) and you’ve had to temporarily close your store. Using the omnichannel to send out any blasts to your customers is not only efficient, but it shows you value them. Additionally, sending out information that consumers need to know will prevent any nasty surprises in the future. You know, ordering stock when it’s actually unavailable, overpromising on pick-up times, or requesting coffee online when the store’s closed. Getting on top of all your blasts early means you can prevent conflict and upset in the future.
Provide promotions. ‘SHOP ONLINE FOR IN-STORE PICKUP AND RECEIVE 25% OFF YOUR PURCHASE!’ How good does that sound? Offering promotions this way means you can actively encourage consumers to use the omnichannel. Plus, because it’s so easy, they’ll probably continue to shop that way again and again.
Ensure the experience is the same all around. You want to focus on your branding across the omnichannel. Your consumers want to know that whether they are shopping online, in-store or even over the phone the experience is the same. This could be something as simple as logos, slogans and colour schemes. You want to be recognisable no matter where consumers find you.

Got Any Tips For Getting Ahead Of The Competition?

So now you know how to take advantage of the omnichannel, here are some tips for helping you overtake the competition.

Google Ads. Not having Google Ads is like being stuck going around a roundabout but never actually getting to turn off. So you just keep going around and around while everyone else passes you by. Then you run out of fuel, stuck forever while everyone else is already at their destination. Alright, maybe we’re being a bit dramatic, but you really are doing your business a disservice if you aren’t paying for Google ads. See, what Google Ads does is expand your business’ reach. But more than that, it advertises to consumers precisely when they are in the market for whatever it is you’re selling/promoting. It can help to raise awareness, sell goods and services and bring in more traffic to your website or store. Ask our team about how we can help you get your Google Ads up and running.
Google My Business. Google My Business helps put your company on the map, literally. It is a digital phonebook that gives consumers all the information they need, including reviews and photos. ‘What does that have to do with the omnichannel?’ I hear you chime in from the backseat. Well, only everything. It gives customers a way to not only identify you but it is one comprehensive place that lets them know all of the ways to shop or contact you. Right from your website, to your brick and mortar store, and even your social media pages Google My Business is a free and effective technique for getting ahead of the competition.
Automation. Why waste time and resources doing things manually? Automation does the job for you so you can focus on the things that matter. Automation on the omnichannel can be something as simple as notifying customers when a product has sold out. Or, it might look like an auto-fill option for returning customers. Additionally, you can tailor automation to the individual, displaying ads that reflect their personal interests and buying habits. The options are endless, really, and automation helps you to work smarter. Not harder.
Understand sales trends. What good is the omnichannel without an audience to use it? To get ahead of the competition here, you’ll have to go back to basics. Research up-to-date sales trends and advertise your products/services accordingly. We also encourage you to look at your own data. When do people shop online versus how often are they in the store? Who is your target audience and what makes them use your goods/services? When you understand industry trends, you can then work on tailoring the omnichannel to consumers’ needs and expectations.

Make The Most Out Of Digital Trends With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales using your omnichannel, contact the team at Get More Traffic today!

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The Ultimate EOFY Checklist For Your Small Business

Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!

Get More Traffic’s Top 10 EOFY Tips

At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler. 

Review And Coordinate Your Accounts

Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year. 

Keep Records And Back Up Your Data

You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive. 

Review Your Insurance

While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance. 

Conduct An Audit

Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand. 

Use Your Calendar

Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns. 

Lodge Your Taxes

In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.

Rectify Bookkeeping Errors

With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.

Implement And Update Management Software

Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run. 

Prepare Financial Reports

Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:

Balance sheet
Cash flow sheet 
Profit-and-Loss (P&L) statement

Prepare For The New Year

If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track. 

Make The Most Out Of Your Social Media Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!

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How to Start Planning Your Best Financial Year Ever!

The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.

However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to ‌get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.

For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.

1. Review Your Existing Business and Marketing Plan

The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.

As you review your business plan, make sure that it includes the following:

  • Your mission and vision statements
  • What products, packages, and services you’re currently offering
  • Your company structure, including the key staff and leaders
  • An overview of how you plan to make sales
  • A map of your basic customer journey

This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves. 

This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.


2. Review the Past Year and Your Current Status

Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.

Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.

Take a day or two to meet with your staff and stakeholders to discuss the following points:

  • A SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Does your current organisational structure need to change to better suit the organisation’s needs?
  • Are you setting the right KPIs for your workforce?
  • How have sales performed in the past year? What milestones were achieved?
  • Competitor analysis–what areas are they succeeding in and how can you match their growth?
  • Are there any plans set in place for unforeseeable challenges?

It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you ‌move forward with setting the right goals for growth.


3. Decide on Your Future Goals and Targets

Now that you know where you’re coming from, it’s time to set your sights on the path ahead. 

Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?

Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.


4. Create a Plan to Bridge that Gap Between Your Current State and Your Future Goals

Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.

To achieve that, you need to do the following:

  • Breakdown each of your goals into several milestones.
  • Set deadlines for each milestone
  • Assign a leader or manager to oversee the accomplishment of each goal
  • Lay out the tasks that need to be accomplished in order for those goals to be achieved.
  • Set KPIs for each of the teams involved

When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.

In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.

Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.

We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!

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