Google AdWords is a tricky platform to navigate at the best of times, let alone when you’re a busy entrepreneur focusing on trying to grow a business. You to set your ad groups, keywords, write ad copy and so much more. At Get More Traffic, we specialise in the production of affordable yet effective AdWords campaigns for small to medium entrepreneurs. With this expertise, we’ve compiled a list of three simple AdWords management pointers that can assist you in helping your campaigns run more smoothly.
Having trouble wrapping your head around the best ways to take advantage of Google Adwords to execute an effective PPC campaign? With a variety of options to customise each ad campaign, it’s easy to get lost in Google AdWords for hours. Keeping in mind that each business will have varying target audiences, we’ve listed some general AdWords techniques to turn a profit for your business.
So, you’ve created your website and paid attention to all important details. You’ve even looked at the content you have used over and over to make sure it’s perfect. So why aren’t people making themselves at home and taking a look around? Luckily for you, we’ve provided the right information and some quick tips to improve site traffic.
With the average person taking only 59 seconds to decide whether your website is worthy of their time, you’ve got some serious pressure here. If you don’t spice up your website’s content and appearance to interest more of your audience, your visitor count will quickly diminish.
Below, we share three ways that you can check on the SEO health of your content before moving on to more complex marketing strategies.
If you’re stuck on what to write about, ‘Google Trends’ is one of the best sites for discovering trending topics and stories. By searching through the most popular stories and finding the ones that relate to your organisation / business, you can take note of trending keywords and utilise them in your content. That way, when it comes time to analysing your SEO trends, you can at least be confident that you’re writing about relevant and engaging topics.
So, you’ve spent hours on your website and you think it’s coming together pretty well – but have you made sure it looks clear and engaging on both desktop and mobile platforms? Ensuring your content is formatted correctly across all types of digital devices and platforms is crucial, and cannot be understated! The good news is, with BrowserStack you can quickly work out what is and isn’t working across each platform, and adjust as necessary.
Using this free website review / SEO audio tool, you can find out in just a couple of seconds what you need to do to improve your website SEO! For example, maybe you need to add some ALT attributes to your images, or add a proper sitemap.xml file? It’s a quick easy analysis, and you can even download a free PDF report.
While online marketing is an extremely complex and ever-changing world, simple tools such as these can give you a head start; allowing you to get an indication of what you need to build upon to make sure your website content is reaching as many people as possible.
It’s always worth noting however – unless you consider yourself an AdWords and SEO guru – taking the next step toward more complex marketing strategies is generally better left in the hands of a dedicated marketing professional. After all, this is your business!
Are you looking for advice on how to implement these changes, create more engaging content, and ultimate get more traffic toward your website? Contact the GMT team today on 1300 332 256.