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Latests Posts Industry insights and trending news

Kyle C
03/21/2018

Emotional Marketing – Make Em Feel!

The idea of leaving your emotions at the door when you get to work is antiquated for me.

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Rochelle L
03/14/2018

Google Shopping: Features & Benefits

Chances are, if you’re a small to medium (SME) sized business owner, you will be aware of, and probably have, Google AdWords up and running. You might even have an SEO campaign. Couple these with a reliable, easy-to-navigate website and I actually want to shake your hand – well done! However, I’m here to tell… Read More »

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Kyle C
03/09/2018

10 Local SEO Mistakes to Avoid in 2018

As you begin to plan your steps into next year, one vital thing you need to address is your local SEO. 

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Kyle C
03/07/2018

Creating A Better Customer Experience Strategy

Perhaps the best way to market your business on a limited budget is by improving your customer experience. Happy customers aren’t afraid to sing your praises. Despite the tech revolution we’re living in, word of mouth is still the ultimate form of marketing.

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Rochelle L
03/01/2018

Business Listing – The Best Directories For Your Brand

In this digital day and age, you’d be silly not to invest in online business listing directories.

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Kyle C
02/21/2018

Alternative SEO Strategies In 2018

Search Engine Optimisation means you either move with the times or get left behind, and there are times where you’ll have to try something different just to keep up.

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Rebecca Patrick
02/16/2018

3 Email Marketing Myths – BUSTED

2018 is the year for small to medium businesses to embrace email marketing.

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Rochelle L
02/08/2018

Digital Marketing Strategies – A Quick Overview

With marketing techniques constantly adapting and evolving, it’s important to develop new tactics to reach your target audience.

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Kyle C
01/31/2018

Online Store Marketing Mistakes

Does your business sell primarily, or entirely online? Are you reaching your defined targets? This one’s for you…

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Kyle C
01/24/2018

Quick Conversion Rate Improvement Tips

Conversion rate optimisation (or CRO) is dependent on bettering your user experience (or UX) and getting rid of any unneeded steps that inhibit clients from taking the action you want them to take.

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Recent Posts

07/08/2019

Google Swaps Voice Search On Android

What if you could have your own talking AI without needing to be a billionaire? How much easier would life be for us? And, how much harder would it be for marketers to reach you beyond your AI assistant?

These days, it looks as if AI technology is developing at a rapid pace. What’s more, it also seems that that development is getting an even stronger focus, particularly at Google.

What’s happening at Google?

Changes are happening to voice search on your Android mobile devices. What was once merely a voice-activated search engine is now evolving into AI as Google swaps out its old voice search on Android devices for Google Assistant.

This change hasn’t been rolled out on all devices yet. However, Google did announce a while back that Assistant now resides in at least one billion devices.

For those who’ve noticed the change in the home page of their android phones, the conventional blue and red mic has been swapped out. However, on Chrome for Android, the Google app, and on the Chrome browser for iOS, the mic still seems to be the predominant search tool.

How does this affect SEO and SEM?

One of the main differences between the old voice search and Google Assistant is the type of information provided. Unlike voice search, which usually only provides a list of links and search results, Google Assistant “answers” your queries directly, without needing to provide you with a list of links.

What this means is that it’s a possibility that less traffic will be coming in through mobile searches. Earlier this year, Google also began testing placing ads within the Google Assistant platform, which could mean another channel through which marketers can now source their ads. (as well as yet another revenue channel for Google).

Does this mean that even organic search is going the way of paid advertising? It’s a possibility for mobile devices, as voice assistants like Amazon’s Alexa and Google Assistant continue to grow more advanced each day.

Adobe recently conducted a survey that concluded that 48% of consumers are currently using voice for “general web searches”. These, of course, don’t cover more in-depth content and research related to searches. But if AI is going to be on the forefront of development, then we can expect the number of voice searches to rise in due time, especially as Google Assistant’s set of skills are improving to the point that you can now book a ride and buy movie tickets through Assistant.

So what do we do now?

Should you start thinking about how to optimise your content for voice search? Should you start putting out audio content that users can easily consume and digest? Well, that’s one possible response for this change in organic and paid search.

Author, speaker, and known marketing expert, Seth Godin, once commented that podcasting is the new blogging. In fact, according to some of the statistics collated by podcastinsights.com, “51% (144 million) of the US population has listened to a podcast – up from 44% in 2018 (Infinite Dial 19)”. In other words, audio content is gaining ground in informational content.

Google’s John Mueller gave some tips on how to optimise for voice search, detailing what kinds of content fit and didn’t fit voice search optimisation.

One thing he recommended was to start thinking in terms of audio and voice search itself. What does your content sound like when it’s read aloud? How is your content structured and organised? How are the words on the page structured?

In other words, try to start thinking in terms of voice snippets. Think in terms of Q&A’s, and give a direct answer to any questions that potential readers may ask, and make those Q&A snippets obvious in the way your content is structured.

Remember these two things:

1. Structure your content so that it’s easy for voice search to answer queries using the information that you’ve given. Turn your titles or headers into frequently asked questions, and provide the answer in the first paragraph. 

2. Make sure that your content sounds good and cohesive when reading aloud. Try to keep things sounding conversational as much as possible. 

AI Assistants are on the rise, and it might be a good idea to start optimising your content for their eventual takeover.

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28/06/2018

Content Curation Tools For Every Skill Level

As with every piece of content that you write, the content you curate must have value. I’m sure we’ve all, at one stage, thought that there has to be an easier way to collecting links and images that may, someday, prove valuable to us. Well there is, and for each skill level, so every marketer should make use of these content curation tools because they will make your brand/business/company more trusted and reputable.

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