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The Team
03/01/2022

5 Quick & Easy On-Page SEO Tips to Jumpstart Your 2022

According to HubSpots 2021 State of Marketing Report, your website is still the #2 most important channel used in marketing, next to social media. In fact, according to Google, 28% of “nearby” or “near me” searches end up in a purchase, while 88% of mobile searchers who search for a store on Google Maps visited a related store within a week.

This makes search engine optimisation a must-have for any business, big or small!

However, the problem that most business owners face is that they lack either the time, money, or expertise to conduct proper SEO practices.

Being as though we’re in the business of helping small businesses with their digital marketing, however, we’ve put together 5 quick and easy on-page SEO steps that almost anyone can do with their website to help improve their SEO.

 

1. Everything Starts with Keywords and Content

Keyword research is at the heart of good SEO implementation. Start off with using Google Keyword Planner to help you find the right keywords that your audience is searching.

Question keywords are often the most ideal types of keywords for any business. Search intent is also another factor that you have to take into consideration when choosing your keywords.

Is the user typing in a particular keyword in order to answer a question they have, conduct research, or make a purchase? Think of how a keyword would be used by a potential visitor, and use the ones most-suited for your marketing goals and objectives.

After you’ve decided on your keywords, optimise your content so that the keyword populates the page or post. Whatever you do, however, don’t overpopulate your page with your keyword. Keyword stuffing is a practice that Google frowns upon. So as much as possible, make sure that your content still sounds natural and is easy to read.

The rest of our quick tips are recommendations on where it’s best to include your keyword.

 

2. Optimise Page Titles and Headings

The title of your page or post should contain your keyword. Preferably, the earlier the keyword appears in your title, the better.

Keywords in your headings are also a great place to insert your keyword. Google pays special attention to these headings for keywords because it uses them to get an overview of the general theme of your page or website.

Make sure your headings are structured well, with main topics occupying the H1 and H2 tags, and subtopics in the H3 to H6 tags.

 

3. Optimise your page URL

The page URL is considered the unique address of your content on the internet. Make sure that the URL contains your main keyword. This is for the benefit of both Google and your audience, as a URL with your keyword will also make it easier for a visitor to remember and relocate your page should they decide to come back at a later date.

If your business sells leather shoes for men, for example, you want your page’s URL to look something like this: www.leathershoes.com/mens-leather-shoes-brisbane

 

4. Make Use of Both Internal and External Links

Internal links are links that point to other posts or pages on your website. Often these are used to point to related or additional content and information that you have stored in other locations on your website.

Preferably, you want to only link to articles that you want to rank on search engines. Internal links can help boost the traffic on these links and lower your site’s bounce rate.

External links, on the other hand, are links that point to sources outside of your website. One reason to do this is to help create authority for your articles. If you can reference other sources with information, statistics, or case studies related to your product, industry, or business, that should help you build authority with your readers.

Another reason it’s important to insert external links is so that you also have the potential to gain backlinks to your own website. If the owner of the website you linked to is getting a lot of traffic coming from your site, they might just reward you with a backlink of their own, giving you both a mutual advantage.

 

5. Optimise Images and other Multimedia Elements

Did you know that blogs with images receive 94% more views than blogs without them? Back in 2018, Google Images made up 22.6% of all internet searches. And, based on current trends in technology, it’s predicted that this 2022 more than 50% of search engine use will include a voice or image search.

So how do you optimise your videos and images for search engines?

First off, before you upload images and videos onto your website, though, make sure that you optimise the filenames beforehand, especially if you’re uploading images of your products. An image with the filename “running_shoes_for_men.jpg” for example, is much more optimised for search than one with the filename “website_shoe_image_001.jpg”

Additionally, once you’ve uploaded your files onto your website, and have inserted them into your post or page, optimise the description and the “Alt-text” of your media.

The alt-text or alt tag is a tag that appears should your image or video not load properly on your website. It’s also another element that search engines inspect for Google Image rankings.

After you’ve gone through these five quick & easy on-page SEO steps for your main blog content, you should be able to rest easy knowing that you’ve done what you could for the meantime to make sure that your website is well-optimised for search engines.

SEO, however, is a long-term process and strategy. And it often requires new and updated content for it to be truly effective. If you’re pressed for time, however, you can always contact one of our agents to discuss how we can best help you jumpstart your 2022 with search engine optimised content.

Read More

The Team
01/25/2022

5 Quick & Easy On-Page SEO Tips to Jumpstart Your 2022

According to HubSpots 2021 State of Marketing Report, your website is still the #2 most important channel used in marketing, next to social media. In fact, according to Google, 28% of “nearby” or “near me” searches end up in a purchase, while 88% of mobile searchers who search for a store on Google Maps visited a related store within a week.

This makes search engine optimisation a must-have for any business, big or small!

However, the problem that most business owners face is that they lack either the time, money, or expertise to conduct proper SEO practices.

Being as though we’re in the business of helping small businesses with their digital marketing, however, we’ve put together 5 quick and easy on-page SEO steps that almost anyone can do with their website to help improve their SEO.

 

1. Everything Starts with Keywords and Content

Keyword research is at the heart of good SEO implementation. Start off with using Google Keyword Planner to help you find the right keywords that your audience is searching.

Question keywords are often the most ideal types of keywords for any business. Search intent is also another factor that you have to take into consideration when choosing your keywords.

Is the user typing in a particular keyword in order to answer a question they have, conduct research, or make a purchase? Think of how a keyword would be used by a potential visitor, and use the ones most-suited for your marketing goals and objectives.

After you’ve decided on your keywords, optimise your content so that the keyword populates the page or post. Whatever you do, however, don’t overpopulate your page with your keyword. Keyword stuffing is a practice that Google frowns upon. So as much as possible, make sure that your content still sounds natural and is easy to read.

The rest of our quick tips are recommendations on where it’s best to include your keyword.

 

2. Optimise Page Titles and Headings

The title of your page or post should contain your keyword. Preferably, the earlier the keyword appears in your title, the better.

Keywords in your headings are also a great place to insert your keyword. Google pays special attention to these headings for keywords because it uses them to get an overview of the general theme of your page or website.

Make sure your headings are structured well, with main topics occupying the H1 and H2 tags, and subtopics in the H3 to H6 tags.

 

3. Optimise your page URL

The page URL is considered the unique address of your content on the internet. Make sure that the URL contains your main keyword. This is for the benefit of both Google and your audience, as a URL with your keyword will also make it easier for a visitor to remember and relocate your page should they decide to come back at a later date.

If your business sells leather shoes for men, for example, you want your page’s URL to look something like this: www.leathershoes.com/mens-leather-shoes-brisbane

 

4. Make Use of Both Internal and External Links

Internal links are links that point to other posts or pages on your website. Often these are used to point to related or additional content and information that you have stored in other locations on your website.

Preferably, you want to only link to articles that you want to rank on search engines. Internal links can help boost the traffic on these links and lower your site’s bounce rate.

External links, on the other hand, are links that point to sources outside of your website. One reason to do this is to help create authority for your articles. If you can reference other sources with information, statistics, or case studies related to your product, industry, or business, that should help you build authority with your readers.

Another reason it’s important to insert external links is so that you also have the potential to gain backlinks to your own website. If the owner of the website you linked to is getting a lot of traffic coming from your site, they might just reward you with a backlink of their own, giving you both a mutual advantage.

 

5. Optimise Images and other Multimedia Elements

Did you know that blogs with images receive 94% more views than blogs without them? Back in 2018, Google Images made up 22.6% of all internet searches. And, based on current trends in technology, it’s predicted that this 2022 more than 50% of search engine use will include a voice or image search.

So how do you optimise your videos and images for search engines?

First off, before you upload images and videos onto your website, though, make sure that you optimise the filenames beforehand, especially if you’re uploading images of your products. An image with the filename “running_shoes_for_men.jpg” for example, is much more optimised for search than one with the filename “website_shoe_image_001.jpg”

Additionally, once you’ve uploaded your files onto your website, and have inserted them into your post or page, optimise the description and the “Alt-text” of your media.

The alt-text or alt tag is a tag that appears should your image or video not load properly on your website. It’s also another element that search engines inspect for Google Image rankings.

After you’ve gone through these five quick & easy on-page SEO steps for your main blog content, you should be able to rest easy knowing that you’ve done what you could for the meantime to make sure that your website is well-optimised for search engines.

SEO, however, is a long-term process and strategy. And it often requires new and updated content for it to be truly effective. If you’re pressed for time, however, you can always contact one of our agents to discuss how we can best help you jumpstart your 2022 with search engine optimised content.

Read More

Kyle C
10/25/2017

5 Local SEO Mistakes To Avoid In 2018

UPDATE: See our top 10 Local SEO mistakes to Avoid in 2018

As you begin to plan your steps into next year, one vital thing you need to address is your local SEO. The stats speak for themselves.

Read More

Rochelle L
07/23/2017

AdWords Techniques To Turn A Profit

Having trouble wrapping your head around the best ways to take advantage of Google Adwords to execute an effective PPC campaign? With a variety of options to customise each ad campaign, it’s easy to get lost in Google AdWords for hours. Keeping in mind that each business will have varying target audiences, we’ve listed some general AdWords techniques to turn a profit for your business.  

Read More

Rochelle L
07/21/2017

6 Ways To Boost Organic Traffic With Your New Blog

So, you’ve posted your latest content and you’re excited to share your expertise with the world. What happens next? Rather than rely on search engines and your current subscribers to boost organic traffic, we’ve listed six things to do after you’ve written a new blog that should help it get noticed by influencers and ideal customers.

Read More

Rochelle L
07/19/2017

Video Search Optimisation – A Beginner’s Guide

So, we’ve already discussed the importance of visuals in your content marketing campaign, particularly videos, but we’re yet to touch on how to ensure that it’s optimised for the best results. We know how much time, effort, and money it can cost to produce and edit your video, so we understand the frustration when it isn’t performing as desired. We also happen to know that video search optimisation is a little different from your normal SEO techniques, though the goal is still the same –  rank on the search engine results page. Below we’ll run you through some simple but effective ways to increase your video search optimisation.

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Rebecca Patrick
05/17/2017

Why No One Sticks Around- Improve Site Traffic!

So, you’ve created your website and paid attention to all important details. You’ve even looked at the content you have used over and over to make sure it’s perfect. So why aren’t people making themselves at home and taking a look around? Luckily for you, we’ve provided the right information and some quick tips to improve site traffic.

With the average person taking only 59 seconds to decide whether your website is worthy of their time, you’ve got some serious pressure here. If you don’t spice up your website’s content and appearance to interest more of your audience, your visitor count will quickly diminish.

Read More

Margaret O'Connor
04/02/2015

Incorporating your USP in Ad Copy

If you want to stand out from your competitor’s you need to be able to communicate why. Are your products or services cheaper? Do you provide 24/7 technical support? Do you have free shipping? You must be able to succinctly say why a consumer should choose you over the competition. If you can’t articulate this, why should anyone listen to you?

Any successful business will possess a Unique Selling Proposition (USP) whether that is a product or service which has the greatest potential or profit power. So that you can align your USP with your advertising efforts, you must learn to incorporate it in the vast majority of your ad copy.

Paraguas

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Recent Posts

31/05/2022

The Ultimate EOFY Checklist For Your Small Business

Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!

Get More Traffic’s Top 10 EOFY Tips

At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler. 

Review And Coordinate Your Accounts

Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year. 

Keep Records And Back Up Your Data

You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive. 

Review Your Insurance

While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance. 

Conduct An Audit

Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand. 

Use Your Calendar

Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns. 

Lodge Your Taxes

In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.

Rectify Bookkeeping Errors

With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.

Implement And Update Management Software

Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run. 

Prepare Financial Reports

Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:

Balance sheet
Cash flow sheet 
Profit-and-Loss (P&L) statement

Prepare For The New Year

If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track. 

Make The Most Out Of Your Social Media Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!

Read More

25/05/2022

How to Start Planning Your Best Financial Year Ever!

The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.

However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to ‌get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.

For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.

1. Review Your Existing Business and Marketing Plan

The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.

As you review your business plan, make sure that it includes the following:

  • Your mission and vision statements
  • What products, packages, and services you’re currently offering
  • Your company structure, including the key staff and leaders
  • An overview of how you plan to make sales
  • A map of your basic customer journey

This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves. 

This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.

 

2. Review the Past Year and Your Current Status

Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.

Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.

Take a day or two to meet with your staff and stakeholders to discuss the following points:

  • A SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Does your current organisational structure need to change to better suit the organisation’s needs?
  • Are you setting the right KPIs for your workforce?
  • How have sales performed in the past year? What milestones were achieved?
  • Competitor analysis–what areas are they succeeding in and how can you match their growth?
  • Are there any plans set in place for unforeseeable challenges?

It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you ‌move forward with setting the right goals for growth.

 

3. Decide on Your Future Goals and Targets

Now that you know where you’re coming from, it’s time to set your sights on the path ahead. 

Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?

Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.

 

4. Create a Plan to Bridge that Gap Between Your Current State and Your Future Goals

Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.

To achieve that, you need to do the following:

  • Breakdown each of your goals into several milestones.
  • Set deadlines for each milestone
  • Assign a leader or manager to oversee the accomplishment of each goal
  • Lay out the tasks that need to be accomplished in order for those goals to be achieved.
  • Set KPIs for each of the teams involved

When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.

In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.

Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.

We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!

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