Low-Cost SEO Tips For Your Small Business
Running a small business is not always a walk in the park. You can be faced with limited time and a restricted budget for marketing and sales tactics. As a result, it’s easy to focus more on simply running your business while pushing any promotion tactics to the background. One of the best things about creating a website for your business is that it’s low-cost, easy to maintain and implement online marketing and SEO strategies. Regardless of the size of your business, it’s still possible for you to obtain an effective online presence. We’ve got some simple and low-cost SEO tips for your small business to help get you started!
Quick Conversion Rate Improvement Tips
Conversion rate optimisation (or CRO) is dependent on bettering your user experience (or UX) and getting rid of any unneeded steps that inhibit clients from taking the action you want them to take.
Conversion Rate Mistakes: 8 To Avoid
If you get a hundred visitors to your website every month, what is your conversion rate?
5 Local SEO Mistakes To Avoid In 2018
UPDATE: See our top 10 Local SEO mistakes to Avoid in 2018
As you begin to plan your steps into next year, one vital thing you need to address is your local SEO. The stats speak for themselves.
Brand Damaging Mistakes That Marketers Keep Making
As marketers for your business, there are many things that you can do that will either make or break your strategies and their outcomes. Your goal is to build brand awareness and generate a following in order to achieve a positive outcome. Too often that marketers make small mistakes that can and eventually will lead to brand-damaging results. We have provided you with a list of these brand damaging mistakes in order to help you adjust your strategies and find success in your marketing outcomes.
Tips To Creating Quality Content For Your Business
In a world where content is deemed ‘king’, quality written content takes over. Content marketing is booming, businesses are making their mark, and where does that leave you? Having trouble finding a place to start? Not sure what to create to grasp the attention of your audience? We’ve come up with some simple tips to assist you in creating the quality content for your business that your audience will enjoy.
Four Alternative Ways To Increase Site Traffic
At GMT, we help businesses join Facebook, Instagram and Twitter every day for the sole purpose of generating traffic. In addition to all of that, we also set up Google Ads and manage hundreds of AdWords accounts. However, due to the increasing participation in social media, success with conventional online advertising gets more and more difficult by the day.
Connecting With An Audience – Missing The Mark?
Connecting with an audience is difficult for any industry – there are always different personalities you have to please. With content marketing, your audience wants and expects one thing from you – great quality content tailored to their needs. Content marketing has proven to be very effective for increasing leads and conversion, so why isn’t yours doing the trick? We’ll explore that below.
The Benefits Of Blogging For Your Small Business
Blogging for your small business is sometimes seen as a waste of time. With the online world advancing and growing every day, it’s important, especially for small businesses, to establish an online presence. When you run an SME, how can you have time to run a blog on top of that? Make the time! We’ve provided you with four reasons why your business needs blogging and how useful it can be for your further development.
3 Ways to Improve Your Marketing Content!
Below, we share three ways that you can check on the SEO health of your content before moving on to more complex marketing strategies.
If you’re stuck on what to write about, ‘Google Trends’ is one of the best sites for discovering trending topics and stories. By searching through the most popular stories and finding the ones that relate to your organisation / business, you can take note of trending keywords and utilise them in your content. That way, when it comes time to analysing your SEO trends, you can at least be confident that you’re writing about relevant and engaging topics.
So, you’ve spent hours on your website and you think it’s coming together pretty well – but have you made sure it looks clear and engaging on both desktop and mobile platforms? Ensuring your content is formatted correctly across all types of digital devices and platforms is crucial, and cannot be understated! The good news is, with BrowserStack you can quickly work out what is and isn’t working across each platform, and adjust as necessary.
Using this free website review / SEO audio tool, you can find out in just a couple of seconds what you need to do to improve your website SEO! For example, maybe you need to add some ALT attributes to your images, or add a proper sitemap.xml file? It’s a quick easy analysis, and you can even download a free PDF report.
While online marketing is an extremely complex and ever-changing world, simple tools such as these can give you a head start; allowing you to get an indication of what you need to build upon to make sure your website content is reaching as many people as possible.
It’s always worth noting however – unless you consider yourself an AdWords and SEO guru – taking the next step toward more complex marketing strategies is generally better left in the hands of a dedicated marketing professional. After all, this is your business!
Are you looking for advice on how to implement these changes, create more engaging content, and ultimate get more traffic toward your website? Contact the GMT team today on 1300 332 256.